Open to opportunities

Callum Reed

@callumreed

Associate Product Manager delivering customer-focused digital products with agile execution and data-informed decisions.

Zimbabwe

Message

What I'm looking for

I’m looking for a product role where I can own discovery-to-launch delivery, use customer research and data to guide decisions, and prototype with AI tools. I want a fast, collaborative agile team that values measurable outcomes and customer impact.

I’m a results-driven Associate Product Manager with 10+ years spanning product management, QA, customer operations, and stakeholder engagement. I deliver digital products from discovery to launch in agile environments, translating complex requirements into scalable, user-focused solutions.

I lead end-to-end product lifecycle delivery for digital data collection and reporting products, defining requirements, user stories, acceptance criteria, and PRDs aligned to customer needs and business goals. I shape roadmap priorities using customer insight, stakeholder feedback, market research, and commercial impact analysis, including launching an automated data input solution that reduced manual processing time by 50% and improved data accuracy.

I build customer-facing portals using feedback loops, focus groups, surveys, and journey mapping, partnering with developers, designers, analysts, and leadership to deliver at pace. I facilitate sprint planning, backlog refinement, prioritisation sessions, and cross-functional workshops, and I present demos and progress updates to internal decision-makers.

Earlier in my career, I owned QA processes across web platforms—creating test plans and regression testing, accelerating fixes with developers, and reducing repeat defects through structured documentation. I also support AWS migration readiness with load/confidence testing, use Sisense analytics for reporting insights, and prototype interfaces fast with AI-assisted tools like Bolt.new and Lovable to strengthen innovation and customer outcomes.

Experience

Work history, roles, and key accomplishments

Current

Associate Product Manager

Current

Welfare Call Group

Oct 2021 - Present (4 years 7 months)

Owned the end-to-end product lifecycle for digital data collection and reporting, defining PRDs, user stories, and acceptance criteria aligned to customer needs. Launched an automated data input solution that reduced manual processing time by 50% and improved data accuracy while using Jira/Confluence, Aha! Roadmaps, and AI-assisted prototyping (Bolt.new, Lovable).

Product Management Agile Scrum Roadmapping User Research Jira Confluence Aha! Roadmaps AI Prototyping (Bolt.New Lovable Data Informed Decision Making

Current

QA Analyst & Tech Author

Current

Welfare Call Group

Apr 2021 - Present (5 years 1 month)

Owned functional QA processes for web platforms, creating test plans/test cases, running regression testing, and tracking defects to improve release confidence. Reduced repeat defects and support queries, supported AWS migration readiness with load/confidence testing, and produced user guides and technical documentation.

QA Testing Test Planning Test Cases Regression Testing Technical Documentation Load Testing Usability And Release Confidence

Service Desk Analyst

Welfare Call Group

Jun 2016 - Apr 2021 (4 years 10 months)

Delivered frontline product and customer support across digital services and client accounts, resolving complex issues with clear communication while maintaining high service standards. Logged and managed tickets to reduce repeat incidents, generated operational reports for public sector stakeholders, and maintained GDPR, data handling, and security compliance.

Customer Support Ticketing Troubleshooting GDPR Compliance Service standards

Customer Service & Replenishment

The Co-operative Group

Jun 2014 - Jun 2016 (2 years)

Delivered high-quality customer service in a fast-paced retail environment, managing transactions, replenishment, store operations, and daily targets. Recognised for professionalism, reliability, and strong customer engagement while maintaining accuracy and confidentiality in store processes.

Retail Customer Service Transaction Processing stock replenishment Store Operations Customer Engagement Fast Paced Environment Communication

Customer Service Advisor

Welfare Call Group

Jun 2014 - Jun 2016 (2 years)

Managed high-volume inbound and outbound customer interactions involving sensitive data processes, consistently meeting and exceeding performance targets. Maintained accuracy, confidentiality, and regulatory compliance while building trusted relationships with education professionals and client stakeholders.

Customer Service Confidentiality Regulatory Compliance Performance Management Stakeholder Management Communication