ajit dandekar

Co-founded Market Pulse Securities Pvt. Ltd. and launched the Punch trading platform, scaling it to ~7,000 monthly active users. Own product and design strategy end-to-end, built and coached a multidisciplinary team of 11, and led user research and A/B testing to drive product decisions.

Teach and mentor students in design research, design thinking, and design process at leading design, packaging, and management institutes. Run design thinking and design process workshops for corporate and educational clients.

Co-founded a brand strategy and design agency offering design research, brand strategy, packaging design, interaction design, and e-commerce web design.

Led user research and product design for the Market Pulse Android app, growing it to 1M+ downloads with a 4.6 rating. Designed and launched the iOS app, redesigned the Premium subscription plan, and drove ~4x revenue growth.

Led a 4-member UX/UI design team across concurrent digital product engagements and set design process and review standards. Directed design for government GIS products, websites, and AR applications.

Provided design research, strategy, service, and packaging design for startups, MSMEs, and established companies including Unilever, Heinz, Hero Cycles, and CIDCO.

Managed industrial design projects for global brands including GSK, Godrej, Colgate, and Future Group.

Provided web and experience design services.

Completed the Advance Growth Strategy Program in 2024.

Pursued a PG Diploma in Strategic Design Management from 2007 to 2009.

Pursued a PG Diploma in Packaging Technology from 2004 to 2006.

Earned a B.E. in Production Engineering from 1999 to 2003.