At Citi, I defined the product vision for an AI-enabled Banker Workstation, bringing client intelligence, relationship management, and deal workflows into a single mobile experience. I also reimagined Citi's proprietary Bookbuilding platform, which supported $30B+ in capital markets transactions.
I expanded Citi's enterprise design system with reusable patterns, scalable components, and accessibility standards. I partnered with engineering to turn complex requirements into intuitive, technically feasible experiences.
At E & J Gallo Winery, I crafted premium brand experiences, including the digital experience for Louis M. Martini's historic winery restoration. I designed responsive websites and digital campaigns that supported wine club memberships and tasting reservations.
Earlier, at J Walter Thompson INSIDE (now a part ofVML), I shaped connected brand experiences across digital, print, and experiential touchpoints. I presented strategic creative concepts and mentored designers through critique and collaboration.
