Ahmad Bilal

Paira is a double-dating app: singles meet in groups of four at partner venues around the city. I work across the mobile app, the partner portal and the database, and I ship features end to end.

What I've built so far:
- Photo moderation on Amazon Rekognition, designed so that only a real policy violation can remove a photo. Timeouts and errors on our side never do.
- Admin push campaigns, from t

Articos is an AI user-research platform built on one rule: no finding ships without evidence behind it.

I own the research and the design. I wrote the architecture (Grounded Simulation, published on SSRN), designed every surface of the product, and shipped it in production code. The eval harness is the part I'm
proudest of. Every claim the system makes traces back to a source, carries a confidenc

Led R&D on Articos, an AI-simulated user-research platform for founders, researchers & marketers.
-Designed and coded the end-to-end prototype, architected the harness using 100+ substages, and shipped it as a live deployed app with a 1500+ commit handover and 1,669 passing tests.
-Engineered AI persona generation with cross-model routing, safety guardrails, eval harness and durable audit journals

-Partnered with the VP of Product to drive enterprise adoption across 500+ Canadian repair shops.
-Grew ACV +20% with an AI-powered Digital Vehicle Inspection upsell experience.
-Lifted NPS +15 pts and cut churn 23% through systematic VOC research and rapid iteration.

Researching and Reimagining Education Services:
-Conducting in-depth market and user research to identify pain points and opportunities within the education sector.
-Developing and implementing new strategies to modernize educational services, focusing on digital transformation and e-learning solutions.

Launching New Campaigns:
-Designing and running marketing campaigns aimed at promoting moderni

Refined Path is an instructional-coaching platform that helps US K-12 school districts turn daily coaching into system-wide improvement.
- Solo-built the full front end in about 5 months (~44K lines of code), which the client's engineering team then productionized.
- Built the design system (14-level type scale, tokens) and 5 GPT-4o coaching-analysis features.
- Built teacher-observation features,

Developing Engaging Curriculum:
Designing courses grounded in JTBD theory, focusing on understanding customers' jobs-to-be-done to create market-leading products and services.

Cross-functional Collaboration:
Collaborating with product planners, strategists, and other teams to align organizational efforts towards a shared understanding of customer needs and value creation.

Creating Documentatio

As a UX Designer at Thriftify, I led efforts to improve the e-commerce platform's functionality and user experience. I managed Google Analytics and Klavio to increase campaign revenue by 130%, and explored the use of AI in the product upload process to reduce upload times. I also represented the team in Google's Adopt a Startup program and shared detailed UX processes, resulting in a first place w

As a senior UX designer at VentureDive, I have had the opportunity to work with a diverse range of clients across various industries. I have used my expertise to facilitate design sprints, helping clients to clarify their ideas and turn them into viable solutions that can be brought to market. In addition to working on these projects, I have also taken the time to mentor junior designers, providin

Careem's customer relationship management (CRM) system. I worked closely with the product team to set up experience metrics to continuously measure the usability and learnability of the system. I managed and documented the insights gathered through various research methods, including surveys, interviews, and expert interviews. In addition, I utilized Tableau and Rstudio for data visualization and

As a Midweight UX Designer at VentureDive, I had the opportunity to take on a mentorship role within the company by participating and facilitating Google design sprints. In these sprints, I educated my colleagues on the importance of problem-solving by applying to various projects and challenges within the company. In addition to my mentorship role, I also participated in regular feedback and crit

As a User Experience Consultant at Ernst & Young, I had the opportunity to work on the GovX 2030 project where I was responsible for conducting in-depth research to understand the pain points of citizens in Saudi Arabia when using government services. To gather this information, I conducted interviews, surveys, and workshops and analyzed user behavior and market demographics. Using this research,

I am currently enrolled in MIT's MicroMasters program in Data, Economics, and Development Policy, where I am learning how to use practical skills and theoretical knowledge to tackle some of the world's most pressing challenges facing developing countries and the poor. I am gaining a strong foundation in microeconomics, development economics, and probability and statistics, while also engaging with

Another important aspect of the course was learning about the psychological factors that can influence user satisfaction and loyalty. I learned about the role of usability, aesthetics, and emotional design in creating positive user experiences, and I gained valuable insights into how to design products that are both functional and aesthetically pleasing. I also learned how to use customer journey

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For my Final Year Project, I focused on a pressing issue that affects many members of my community - the challenges faced by the deaf community of Pakistan. I conducted extensive research to better understand these challenges and to identify potential solutions. Ultimately, I developed a software-based sign interpreting system that would help to bridge the communication gap between the hearing imp