Open to opportunities

Atif Ullah

@atifullah

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Lead product designer focused on user-centered Web3 and AI experiences.

Pakistan

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What I'm looking for

I seek a product-focused role where I can lead UX and design systems, collaborate cross-functionally, drive measurable impact, and mentor teams.

I am a Lead Product Designer with deep experience crafting dev-ready Figma designs, scalable design systems, and interactive prototypes for Web3 and AI platforms. I deliver responsive, mobile-first interfaces and prioritize accessibility and conversion optimization.

My work has driven measurable outcomes: improving task completion by 25% on key flows, increasing engagement and revenue through feature launches, and raising brand recall and engagement through cohesive brand and product strategies. I collaborate closely with product and engineering to ensure design consistency and smooth handoffs.

I bring cross-functional collaboration, mentorship, and a data-driven approach to product design, backed by experience across DeFi, healthcare dashboards, and consumer platforms. I continually expand my skills through certifications in UX and AI in design.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Designer

Current

Hardcandy Studios

Jan 2023 - Present (2 years 9 months)

Led dev-ready Figma designs and scalable design systems for Web3 and AI platforms, driving a 25% improvement in user task completion across key flows like Parking Riyadh and Meme Magic.

Figma Design Systems Responsive Design Prototyping UX Research Interaction Design Cross Functional Collaboration Accessibility

Brand & Product Designer

Speed Finance

Oct 2021 - Dec 2022 (1 year 2 months)

Managed brand and product design strategy for a Web3 company, increasing brand recall by 30% and boosting engagement by 22% through cohesive responsive experiences and A/B testing.

Brand Strategy UX Design Responsive Design Prototyping A B Testing Visual Design

Brand Specialist

Freelancer Marketplace

Jun 2019 - Sep 2021 (2 years 3 months)

Produced 400+ branding and marketing assets, translating business goals into user-centered design and establishing creative direction aligned with audience and usability principles.

Branding Visual Design Creative Direction Marketing Design User Centered Design Adobe Suite UI Design Communication

Education

Degrees, certifications, and relevant coursework

Kohat University of Science and Technology

Master of Science, Physics

2016 - 2021

Completed a Master of Science in Physics at Kohat University of Science and Technology, focusing on advanced physics coursework and research from August 2016 to September 2021.