About JTBD
Jobs to be Done (JTBD) is a theory that provides a solution-oriented approach to understanding customer needs. It focuses on the jobs that customers want to accomplish when they seek a product or service. The essence of JTBD is that customers are not just looking for features or benefits, but rather attempting to make progress in their lives by completing specific tasks or overcoming challenges.
This theory has been widely embraced by various companies and innovators around the world, allowing them to better align their strategies with true customer needs. By applying JTBD, organizations can enhance their product development processes and create offerings that resonate more deeply with their target markets. This approach not only improves customer satisfaction but also aids in securing competitive advantages in rapidly changing markets.
FAQs
- When was JTBD founded?
- JTBD was founded in 1991.
- Who is the CEO of JTBD?
- Tony Ulwick is the CEO.
- What industries or markets does JTBD operate in?
- JTBD operates in the following markets: Customer Insights, Market Research, Product Development, Innovation Strategy, Business Consulting, Customer Experience, User Centered Design, Strategic Planning, Consumer Behavior Analysis, and Management Consulting.
- How many employees does JTBD have?
- JTBD has 11-50 employees.
- Where does JTBD have employees?
- JTBD has employees in United States.
- Does JTBD support remote work or working from home?
- Yes, JTBD is a remote-friendly company.
- Does JTBD offer a four-day work week?
- No, JTBD does not offer a four-day work week.
- What is JTBD's website?
- JTBD's website is jobs-to-be-done.com.
United States
