At Convin, I led the go-to-market strategy for an AI-powered call intelligence add-on, shaping its positioning, messaging, launch execution, and sales enablement with Product and Sales. I also owned organic growth, increasing Domain Rating from 40 to 72 within 12 months while adapting content for commercial intent as AI Overviews reduced informational search traffic.
At NTrust, I partnered with the CEO, US leadership, and Sales on product positioning and go-to-market strategy for its real estate SaaS platform. I built and launched the NTrust website from scratch on WordPress and grew Ahrefs Domain Rating from 5 to 24 through SEO and content marketing.

