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Adrian Skowron

@adrianskowron

Technical SEO and growth lead at Ceneo, who grew category indexation from 40% to 60% and built AI content pipelines.

At Ceneo (Allegro Group), I led a technical SEO program that raised key category indexation from 40% to 60%. I also led an AI content pipeline as product manager, developer, and SEO lead, and helped deliver year-over-year growth in traffic and revenue across guides and rankings.

At Brainly, I developed a quality assurance system to prevent traffic loss from unexpected releases and led work to improve indexation and internal linking. The internal linking redesign increased Google-crawled pages from 11 million to over 15 million.

As an independent SEO consultant and growth advisor, I’ve worked across B2B software, banking, e-commerce, health and legal, and marketplaces. For clients including Multibim, Maxfliz, and Bank of Cyprus, I’ve addressed technical SEO issues such as indexation, crawl budget, canonicalization, and hreflang.

Experience

Work history, roles, and key accomplishments

Current

Senior Technical SEO & R&D Specialist

Current

Ceneo (Allegro Group)

Oct 2023 - Present (3 years)

Led an end-to-end technical SEO program to boost key category indexation from 40% to 60% and led an AI content pipeline as product manager, developer, and SEO lead. Delivered significant traffic and revenue growth through SEO testing frameworks and data infrastructure on Google Cloud.

Technical SEO Python Terraform Kubernetes SQL BigQuery GCP Crew AI A B Testing Product Management

Current

SEO Consultant & Growth Advisor

Current

Adrian Skowron

Dec 2015 - Present (10 years 10 months)

Independent technical SEO and growth consulting across B2B software, banking, e-commerce, health and legal, and marketplaces. Delivered technical SEO audits, resolved indexation issues, and improved crawl activity for various clients.

Technical SEO SEO Audits Indexing Internal Linking Schema Markup Content Strategy Google Search Console Crawl Budget

Technical SEO Manager

Brainly

Mar 2022 - Sep 2023 (1 year 6 months)

Developed a Quality Assurance system to prevent up to 5% traffic loss and maintained a 90% indexation rate. Redesigned internal linking to enhance Google-crawled pages from 11 million to over 15 million and led projects to improve SERP presence and CTR.

Technical SEO QA Internal Linking Indexing SERP Analysis Google Search Console GA4 SQL BigQuery DBT

Growth Consultant (Contract)

Justpoint

Jan 2020 - Oct 2022 (2 years 9 months)

Delivered paid acquisition growth supporting a $1M seed round and $50M line of credit, building the Google Ads channel from zero and scaling to around 1,200 qualified leads per month. Managed SEO strategy, content operations, and a three-person content team.

Google Ads Paid Acquisition CRO SEO Strategy Content Management Team Leadership Offline Conversion Import (OCI)

SEO Manager

Brainly

Dec 2019 - Mar 2022 (2 years 3 months)

Created and implemented on-site and content SEO strategies, developed YouTube optimization guidelines, and conducted SEO audits. Led keyword research for a new product and collaborated with content teams to optimize content for high SEO positions.

SEO Strategy Content Strategy YouTube SEO Keyword Research SEO Audits CTR Optimization

Senior SEO/SEM Specialist

Domodi Group (Allani)

Mar 2016 - Nov 2019 (3 years 8 months)

Owned and scaled Google Ads accounts across Shopping, Search, and GDN with a monthly budget of 200,000-300,000 PLN, sustaining a return on ad spend of 110-120%. Directed on-site and technical SEO improvements and built automated reporting.

Google Ads SEO SEM Shopping Search GDN Report Automation Agency Management