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Adriano Branco

@adrianobranco

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Content strategist at Reddit who led culturally relevant content across markets and improved AI training workflows.

Brazil

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At Reddit, I led content strategy across multiple markets, shaping culturally relevant formats and messaging around community signals and audience behavior. I also contributed to human-in-the-loop AI training and evaluation, including taxonomy development and prompt quality improvement.

At Gana, I developed content strategies and brand repositioning initiatives for brands including Pampers and Fortaleza, drawing on cultural context and regional insights. I also developed the launch strategy for NutriBond, featuring Camilla de Lucas.

At Dojo, I developed content for Prime Video and Instagram, connecting entertainment titles and campaigns with cultural trends, creators, and platform features. Earlier, at Meta, I monitored cultural conversations and supported content relevance through dashboards, reports, and demographic insights.

Experience

Work history, roles, and key accomplishments

Content Lead

Gana

Jul 2026 - Aug 2026 (1 month)

Developed content strategies and brand repositioning initiatives, considering cultural context and regional nuances. Led content strategy and campaign development for Pampers and contributed to rebranding for Fortaleza, an M. Dias Branco brand.

Content Strategy Brand Repositioning Cultural Insights Campaign Development Storytelling Consumer Research Cross Functional Collaboration

Brazil Content Lead

Jul 2025 - Apr 2026 (9 months)

Led content strategy across multiple markets, ensuring cultural relevance and tone consistency. Oversaw creation and localization of high-performing content formats, including push notifications and trend-driven messaging.

Content Strategy Localization Push Notifications Trend Analysis Editorial Judgment Cross Functional Collaboration AI Training Human In The Loop LLM Refinement prompt optimization

Content Specialist

Dojo

Oct 2024 - Jun 2025 (8 months)

Developed strategic content linking Prime Video titles to cultural trends and viral moments. Researched trends and audience behavior to optimize content performance and monitored social media metrics.

Content Strategy Trend Research Audience Behaviour Social Media Metrics Copywriting Collaboration

Content Planner

SILVA

Mar 2024 - May 2024 (2 months)

Led the strategic social media plan for the largest Afro-Brazilian culture festival. Managed editorial calendars and coordinated real-time posting and content teams during the event.

Social Media Strategy Editorial Calendar Trend Analysis Event Coordination Team Management