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Andra Picincu

@andrapicincu

SEO & content strategist at Self-employed, lifting client pages 40–200% through search-led content.

As a self-employed Senior SEO & Content Strategist, I shape content strategy and editorial direction for global brands, creative agencies, and growing businesses, with a focus on U.S. and Scandinavian markets. My work has included clients such as Semrush, Wix, Dun & Bradstreet, and Holland & Barrett.

I develop content from white papers and case studies to product descriptions and thought leadership. Through keyword research, search-intent analysis, and content optimization, I’ve helped clients increase organic traffic and improve rankings for competitive keywords.

Earlier, as a self-employed SEO Content Writer, I refined content using analytics and maintained CMS platforms such as WordPress. I also launched and operated an online store selling designer clothing, jewelry, and accessories as an Ecommerce Manager.

Experience

Work history, roles, and key accomplishments

Current

Senior SEO & Content Strategist

Current

Self-employed

Jan 2015 - Present (11 years 9 months)

Led content strategy, editorial direction, and SEO-driven content development for global brands, creative agencies, and fast-growing businesses, with a focus on the U.S. and Scandinavian markets. Translated complex concepts into clear narratives and collaborated with product, marketing, and design teams to align messaging.

SEO Content Strategy Editorial Direction Keyword Research Search Intent Analysis Content Optimization Brand Positioning Cross Functional Collaboration International Marketing B2B B2C

SEO Content Writer

Self-employed

Jun 2008 - Dec 2015 (7 years 6 months)

Crafted SEO-friendly content tailored to user intent and brand voice, analyzed content performance using analytics tools, and refined messaging based on user behavior and search trends. Managed editorial workflows and provided quality assurance.

SEO Content Writing Analytics CMS WordPress Editorial Workflow Quality Assurance Content Strategy

Ecommerce Manager

Self-employed

Apr 2008 - Nov 2010 (2 years 7 months)

Launched and operated an online store selling designer clothing, jewelry, and accessories, gaining early experience in SEO, digital content, customer communication, and online brand presence.

Ecommerce SEO Digital Content Client Communication Brand Presence

Education

Degrees, certifications, and relevant coursework

Spiru Haret University

Bachelor of Arts, Psychology

2009 - 2013

Pursued a Bachelor of Arts in Psychology at Spiru Haret University in Bucharest, Romania, from 2009 to 2013.

Spiru Haret University

Bachelor of Arts, Marketing & International Business

2008 - 2011

Pursued a Bachelor of Arts in Marketing and International Business at Spiru Haret University in Bucharest, Romania, from 2008 to 2011.

Spiru Haret University

Certification, Business and Communication

Completed additional training in business and communication, including certifications in HR Management, Banking and Finance, Public Relations, European Business Management, and English for European Business.