At ZAFIRA CONSULTORES, I oversee business operations and commercial execution, translating business objectives into operational plans and performance targets. I coordinate independent financial advisors and monitor productivity, sales performance and KPIs.
At PANINI STORES, I managed three retail stores and their e-commerce channels, coordinating sales across physical stores, online channels, Amazon and Mercado Libre. I also managed replenishment purchasing and reviewed store financial performance.
At KARL STORZ ENDOSCOPY MEXICO, I directed the monthly S&OP process across Mexico and the Caribbean. I led inventory optimization initiatives that reduced lead times from three months to one month and improved product availability.
Earlier, at SMITH & NEPHEW, I owned Mexico demand planning and facilitated monthly S&OP alignment. At ADIDAS GROUP, I led merchandise planning across Retail and Outlet channels and developed a store-to-distribution-center communication platform replicated across Latin America.
