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Aditya User

@adityauser51

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Business Analyst at Rapido building fintech loan analytics and a Captain scoring framework for lending decisions.

India

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At Rapido, I designed and owned a Python-based Captain scoring framework for fintech loan eligibility, analyzing retention, earnings, and post-loan behavior to support lending decisions. I also built dashboards from scratch for disbursals, Captain performance, and post-loan trends.

Previously, as a Senior Analyst at Kantar, I delivered digital analytics projects and client-ready dashboards. My work included an audience insights report for Uniqlo that earned the Kantar Rise Award for Q1 & Q2 2024.

Experience

Work history, roles, and key accomplishments

Current

Business Analyst

Current

Rapido

Apr 2025 - Present (1 year 6 months)

Designed and owned a Python-based Captain scoring framework for fintech loan eligibility, building scalable data pipelines and analyzing retention, earnings, and post-loan behavior. Led analytics for new product initiatives, defined core KPIs, and built SQL-based dashboards for the Travel launch to track and drive sustained weekly growth of 20%.

Python SQL Data Pipelines Business Intelligence Dashboard Development KPI development Retention Analysis Anomaly Detection Statistical Analysis Growth Analytics Data Quality Stakeholder Management

Senior Analyst

Kantar

Jun 2022 - Mar 2025 (2 years 9 months)

Led multiple digital analytics projects across sectors, applying search analysis, social listening, and trend identification to generate actionable insights and client-ready dashboards. Executed end-to-end data analysis using Advanced Excel, Power Query, and Python, delivering high-quality insights reports and Power BI dashboards with 100% on-time delivery.