At PLANET D.O.O., I lead marketing strategy and pricing policy for Varta, Remington, Russell Hobbs, and Philips. I also drive marketing budgets, sales plans, import and sales targets, and new product launches.
Since 2023, my work has delivered double-digit year-over-year sales and market-share growth. The Varta Loves Creatives project was selected as Best Practice at the Varta Annual Management Meeting 2024.
Previously, I coordinated supply chain operations at PLANET D.O.O. and UNILEVER ADRIA, including procurement, imports, inventory, and logistics. At UNILEVER ADRIA, I implemented a Just-in-Time logistics strategy for ice cream distribution during COVID disruptions; outside work, I played professional handball in France, Turkey, and Tunisia.

