Adin Pottinger
@adinpottinger
Shopify & WordPress expert delivering fast, scalable eCommerce solutions.
United StatesWhat I'm looking for
I’m Adin—an Shopify & WordPress expert with over 10 years of experience across web development and related technologies. I’ve worked both as a solo developer and within teams, starting as a Front End Developer and continuously pushing into deeper technical areas.
I build production-ready experiences with a strong focus on speed, performance, usability, and scalability. From HubSpot development (HUBL templates/modules, HubDB-based global blocks, and HubSpot apps via webhooks) to WordPress builds from Illustrator designs using Elementor, custom post types, and integrations, I help teams ship reliably and avoid costly mistakes.
In eCommerce, I create Shopify stores from scratch and scale them with custom themes/modules. At The Select Group I led advanced builds—headless Hydrogen storefronts, Liquid + Shopify API/GraphQL work, migrations, and integrations (Klaviyo, Zapier, Stripe)—while also modernizing legacy WordPress with Composer, PHPStan, and CI/CD. I enjoy mentoring and bringing best practices that improve collaboration and results.
Experience
Work history, roles, and key accomplishments
HubSpot Developer
Self Employed
Aug 2020 - Present (5 years 10 months)
Developed and maintained HubL templates and modules, building custom HubSpot modules using HubDB global blocks and dynamic API-driven content. Integrated Aircall with HubSpot CRM and built a HubSpot app to sync ERP data via webhooks, including a migration plan that replaced legacy templates and removed 200+ modules.
Shopify Developer
Maree
May 2024 - Oct 2024 (5 months)
Built three Shopify websites from scratch using Shopify CLI or ThemeKit, creating custom themes, sections, and interactive storefront elements. Leveraged Shopify API and GraphQL to optimize store operations and built custom Ajax carts while also managing platform migrations to Shopify.
Senior Shopify Developer
The Select Group
May 2018 - Apr 2024 (5 years 11 months)
Built headless Shopify storefronts using Hydrogen and created custom Shopify themes with Liquid, Shopify API, and GraphQL. Integrated third-party tools (Klaviyo, Zapier, Stripe), modernized legacy WordPress with CI/CD and Composer, deployed AWS LEMP/WPEngine solutions with Redis caching, and helped achieve top Core Web Vitals through security and performance audits.
Senior WordPress Developer
Designory
Mar 2015 - Apr 2018 (3 years 1 month)
Developed custom WordPress themes and plugins, including WooCommerce extension work, and supported UI/UX requirements for client projects. Built secure web application features using PHP and JavaScript and performed SEO keyword research to improve visibility and drive revenue.
Junior Web Developer
Hype Networks
Jan 2012 - Mar 2015 (3 years 2 months)
Built pixel-perfect, cross-browser web pages and templates by converting Sketch and Photoshop designs into HTML using Bootstrap and Sass. Developed WordPress front ends with HTML5/CSS3 and added editable custom back-end fields to support theme management.
Junior Back End Developer
SECL Group
Jul 2008 - Jun 2010 (1 year 11 months)
Implemented back-end functionality using PHP (including WordPress, CodeIgniter, Laravel, and Cake), along with Ruby on Rails and ASP.NET. Set up MySQL databases and worked on modules, widgets, plugins, and APIs while also learning emerging platforms such as MongoDB.
Education
Degrees, certifications, and relevant coursework
DeVry University
Bachelor of Science, Computer Science
2004 - 2008
Earned a Bachelor's in Computer Science at DeVry University, completing the program from 2004 to 2008.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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