Looking for a job

Adi Hodzic

@adihodzic

Senior Product Designer at ROKOLabs, where I redesigned a wealth-management proposal workflow, reducing completion time from 38 minutes to 12.

Bosnia and Herzegovina

Message

At ROKOLabs, I lead end-to-end product design across B2B SaaS workflows, financial tools, dashboards, and AI-assisted products. I built and maintained a shared design system with 40+ components used across 15 projects.

On VRGL, a B2B fintech and wealth-management SaaS platform, I redesigned the proposal workflow, reducing average completion time from 38 minutes to 12. I also designed data-dense workflows for portfolio and tax analysis, recommendations, and advisor-facing dashboards.

My product work has also included scientific data analytics for IAEA and AI-powered workflow automation for SimpliGov. I designed workflows for scientific analysis and environmental sample management, and AI-assisted document and workflow experiences.

Before ROKOLabs, I designed digital products at Novagrupa and worked across web design and development at BIZmedia. I bring research, prototyping, and implementation together, and use Claude and Claude Code for research synthesis, design exploration, and coded prototyping.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

ROKOLabs

Jan 2022 - Present (4 years 9 months)

Led end-to-end product design from discovery and user research through flows, wireframes, interactive prototypes, high-fidelity UI, and implementation. Designed complex B2B SaaS workflows, dashboards, data visualization, financial tools, administrative interfaces, and AI-assisted products.

Product Design User Research UX Strategy Interaction Design Wireframing Prototyping High fidelity UI Usability Testing Design Systems Accessibility Figma Claude Claude Code Storybook B2B SaaS Fintech AI

Product Designer

Novagrupa

Jan 2015 - Dec 2022 (7 years 11 months)

Led digital product and web design across clients in multiple industries, translating business goals and user needs into clear journeys, responsive interfaces, and conversion-focused digital experiences. Facilitated discovery and requirements gathering, created wireframes and interactive prototypes, and collaborated closely with developers from concept through implementation.

Product Design Web Design UI UX Wireframing Prototyping Responsive Design Conversion Rate Optimization User Research Requirements Gathering Collaboration

Web Designer / Developer

BIZmedia

Jan 2007 - Dec 2015 (8 years 11 months)

Designed consumer-facing apps, websites, and digital platforms for media, e-commerce, and promotional clients, combining UX/UI, visual design, and front-end implementation. Conducted user and market research, translated findings into user flows, wireframes, interfaces, and prototypes, and supported projects from initial concept through launch.