At ACTIONAID NIGERIA, I led the #NigeriaWomenMatter digital advocacy campaign, shaping its narrative and coordinating content to increase engagement with gender equality issues. I also supported communications and documentation for research projects within the Women’s Voice and Leadership Project.
In my current ACTIONAID NIGERIA consultancy, I lead the RWVL Campaign Strategy and manage digital communications and knowledge management for the project. I developed a centralized dashboard for tracking activities, outputs, and engagement, and established systems including SharePoint structures, LearnBytes sessions, and digital newsletters.
As a Digital Marketing Consultant, I manage CRM data, supporter segmentation, email campaigns, and the CMS for the Community Sponsorship fundraising programme. Earlier, at AFRIGROWTH FOUNDATION, I improved online sign-up conversion rates from 15% to 37% in 2019 and reduced database costs by 20% through query optimization.
