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Adetoun Odusanya

@adetounodusanya

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Analytical professional with expertise in data analysis and pricing strategies.

United Kingdom

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What I'm looking for

I seek a role that fosters collaboration, encourages data-driven decision-making, and offers opportunities for professional growth.

I am a highly numerate and analytical professional with over five years of experience in data analysis, pricing strategies, and revenue optimization across finance, taxation, and revenue operations. My proficiency in leveraging large datasets enables me to set optimal pricing, analyze competitor trends, and deliver actionable insights using tools like Power BI, Google Analytics 4, and advanced Excel.

Throughout my career, I have produced high-quality reports for senior stakeholders and collaborated cross-functionally with operational and BI teams to drive efficiencies. My strong interpersonal and communication skills have allowed me to thrive in hybrid working environments, consistently delivering results in both office and remote settings. I am passionate about using data to inform strategic decisions and improve operational performance.

Experience

Work history, roles, and key accomplishments

Current

Performance and Insight Analyst

Current

Oxfordshire County Council

Aug 2024 - Present (1 year)

Developed and maintained KPI dashboards using CAMMS and Power BI, enabling stakeholders to optimise resource allocation and strategic decisions. Analysed performance metrics and market trends, delivering actionable pricing and operational recommendations that reduced risk exposure by 15%.

Power BI KPIs Performance Metrics Market Trends

Revenue Operations Analyst/ Market Insights Analyst

Kymira Limited

Jul 2023 - Present (2 years 1 month)

Conducted pricing and competitor set analysis using HubSpot and GA4, optimising deal pricing strategies that increased deal progression rates by 10%. Analysed large datasets from digital channels (GA4, HubSpot), identifying user behaviour trends that boosted sales conversions by 8% and user retention by 15%.

HubSpot Pricing Analysis Competitor Analysis Revenue Forecasting

Tax Investigator

Federal Inland Revenue Service

Feb 2019 - Present (6 years 6 months)

Analysed financial statements to assess pricing compliance, raising £390,000+ in additional tax liabilities through accurate computations. Produced detailed reports for government stakeholders, escalating 50+ cases for investigation, and reducing fraudulent closures.

Financial Statement Analysis Reporting Stakeholder Engagement

Auditor

BDO Nigeria

Apr 2018 - Present (7 years 4 months)

Evaluated financial datasets during statutory and forensic audits, ensuring 100% compliance across 10+ client engagements. Identified £78,000 in financial irregularities through detailed analysis, supporting transparent pricing and reporting.

Financial Audit Data Analysis Internal Controls Client Engagement

Education

Degrees, certifications, and relevant coursework

ICMA Centre, Henley Business School, University of Reading

Master of Sciences, Finance and Finance Technology

2022 - 2023

Grade: Distinction

Completed a Master of Sciences in Finance and Finance Technology with Distinction. The program was accredited by AACSB, EQUIS, and AMBA, providing a comprehensive understanding of financial markets and technological applications.

Babcock Business School, Babcock University

Bachelor of Science, Accounting

2010 - 2015

Grade: Second-Upper Division (CGPA: 4.1/5.0)

Earned a Bachelor of Science in Accounting with a Second-Upper Division. The program was accredited by the Institute of Chartered Accountants of Nigeria, focusing on core accounting principles and practices.