Open to opportunities

Elbio Ademir Espiritu Medina

@ademirespiritu

Message

Experienced marketing director with a passion for strategic communication.

Peru

Message

What I'm looking for

I am looking for a role that allows me to innovate and lead marketing strategies in a dynamic environment, fostering collaboration and growth.

I am a seasoned marketing professional with over 20 years of experience in communication and branding. My journey began as a journalist, where I honed my skills in storytelling and audience engagement. I have held leadership roles, including the Director General at Noticia Local, where I have successfully driven innovative marketing strategies that connect with diverse audiences.

Throughout my career, I have been dedicated to creating value and strengthening brands. My role as Jefe de Marketing e Imagen Institucional at Cooperativa de Ahorro y Crédito San Hilarión has allowed me to leverage my strategic vision and analytical skills to achieve concrete results. I am passionate about fostering sustainable growth and enhancing brand visibility through creative and effective communication.

Experience

Work history, roles, and key accomplishments

Current

Jefe de Marketing e Imagen Institucional

Current

Cooperativa de Ahorro y Crédito San Hilarión

Aug 2009 - Present (15 years 10 months)

Led the marketing and institutional image department, developing strategies to enhance brand visibility and public perception. Managed communication campaigns and initiatives to support the cooperative's growth and member engagement.

Marketing Strategy Brand Management Public Relations Campaign Management Strategic Planning Market Research

Current

Director General

Current

Noticia Local

Mar 2007 - Present (18 years 3 months)

Founded and directed the first online news blog in Peru, overseeing all editorial and operational aspects. Managed content creation, web publishing, and digital strategy to establish a significant online presence.

Digital Journalism Content Creation Online Media Digital Strategy Media Management

Periodista

Municipalidad Distrital de Barranco

Mar 2008 - Jul 2009 (1 year 4 months)

Served as a journalist for the municipal government, responsible for reporting on local events and public initiatives. Contributed to official communications and public information dissemination.

Journalism Public Relations Media Relations Content Writing Reporting Communication Strategy

Periodista - Sección Locales – Lima

Empresa Editora El Comercio S.A.

Apr 2002 - Jun 2003 (1 year 2 months)

Worked as a journalist for the 'Locales – Lima' section of Diario El Comercio, covering local news and events. Conducted interviews, wrote articles, and contributed to daily newspaper editions.

Journalism News Reporting Feature Writing Local News Interviewing Copywriting

Responsable Área de Prensa - Periodista Principal

Municipalidad Distrital de San Juan de Lurigancho

Nov 2003 - Nov 2006 (3 years)

Headed the Press Area as the Principal Journalist, managing media relations and public information for the district municipality. Oversaw the creation and distribution of press releases and official statements.

Media Relations Journalism Media Management Public Information Government Relations Content Development

Coordinador General del Proyecto Educativo

ONG “Hermandades del Trabajo Centro Ramón Castilla”

Nov 1999 - Dec 2003 (4 years 1 month)

Coordinated a comprehensive educational project, overseeing its development and implementation. Managed project resources and collaborated with stakeholders to achieve educational objectives.

Project Coordination Community Development Program Management Curriculum Development Social Impact

Director de la Oficina de Comunicaciones e Imagen

Escuela para Alcaldes

Jan 2001 - Dec 2001 (11 months)

Directed the Office of Communications and Image, developing and implementing communication strategies for the institution. Managed public relations and brand perception for the school.

Communications Strategy Public Relations Image Management Media Training Brand Development Stakeholder Engagement Strategic Planning

Education

Degrees, certifications, and relevant coursework

Universidad María Auxiliadora

Ingeniería en Inteligencia Artificial, Inteligencia Artificial

Currently pursuing a degree in Artificial Intelligence Engineering. Focusing on the principles and applications of AI.

Universidad Nacional Mayor de San Marcos

Bachiller en Comunicación Social, Comunicación Social

Studied Communication Social at the School of Professional Academic Communication, Faculty of Letters and Human Sciences. Gained a comprehensive understanding of communication theories and practices.