Open to opportunities

Acashiya Tree

@acashiyatree

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Business developer and technology leader specializing in product launches and localization.

South Korea

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What I'm looking for

I seek roles where I can lead product strategy and execution, drive localization and market entry, and scale AI-enabled consumer platforms in cross-border environments.

I am a technology leader and business developer with decades of experience building products, launching services, and leading cross-border operations in Korea and Vietnam. I have founded a multilingual AI-powered language app and led branch expansions for consumer platforms.

My background spans product, engineering and executive roles — from CTO and CPO positions to country manager and founder — delivering O2O platforms, gaming publishing systems, and localized services with measurable market traction. I led end-to-end product lifecycles, integrated AI-generated content, and adapted UX and payment systems for new markets.

I bring practical experience in market localization, platform planning, AI content development, and data quality management, and I seek opportunities where I can drive product strategy, technology execution, and international growth.

Experience

Work history, roles, and key accomplishments

Current

Founder & Developer

Current

StudyLangs

Jan 2025 - Present (9 months)

Designed and launched StudyLangs, a multilingual AI-powered mobile app enabling users to learn five languages through situational lessons and AI-generated content; led end-to-end product lifecycle from concept to App Store release.

Mobile App Development Product Management UX Design Database Design

Country Manager

AboutFishing Co.

Nov 2022 - Jun 2024 (1 year 7 months)

Led localization and market launch of AboutFishing in Vietnam, adapting UI/UX and payment gateways and managing branch operations to establish local product-market fit.

Localization Product Launch UX UI Adaptation Payment Gateways Operations Management Stakeholder Management

Country Manager

DMC

Jun 2018 - May 2022 (3 years 11 months)

Introduced and marketed international beauty brands in Vietnam, overseeing branch operations, brand positioning, and business growth for products like Stylenanda 3CE and BlackRouge.

Brand Management Retail Operations Marketing Strategy Business Development Team Leadership Localization

Chief Technology Officer

WiredLab

Mar 2014 - Jul 2016 (2 years 4 months)

Directed development and launch of Urban Street, an O2O platform connecting 200+ local merchants with customers in Seoul, driving platform architecture and product delivery.

Platform Architecture O2O Services Team Leadership Product Development Project Management Scalability

Communication Group Leader

Elluo C&C

Mar 2014 - Jul 2016 (2 years 4 months)

Oversaw digital agency projects delivering websites, intranets, and brand systems for enterprise clients, managing teams and client relationships.

Digital Agency Management Client Relations Web Development Brand System Project Management Team Leadership

Co-Founder

TheKeun Communication

May 2012 - Dec 2015 (3 years 7 months)

Co-founded the company and developed intranet systems and web services for the financial sector, including next-generation Internet Banking solutions for Shinhan Bank.

Web Development Project Delivery Team Leadership Banking Solutions