Open to opportunities

Abinaya VM

@abinayavm

Message

I lead CMS and e-commerce operations, catalog governance, and automation.

India

Message

What I'm looking for

I'm looking to lead CMS, catalog, and e-commerce operations where I can improve content governance, scale automation, develop strong teams, and partner cross-functionally to improve digital commerce outcomes.

At PickYourTrail, I lead a team of 8+ managing CMS operations and content governance for hotel, activity, transfer, and itinerary content across global destinations.

I've reduced manual effort in campaign itinerary creation by approximately 80% and initiated AI-driven automation for stop sales and activity management workflows. I collaborate with Product, Supply, Sales, and Engineering teams while developing SOPs, quality frameworks, and governance processes.

Previously, I managed Shopify and end-to-end e-commerce operations at Glocom Retail, leading catalog and marketplace operations while coordinating international supplier procurement, product listings, pricing, inventory, and campaigns.

Across TOHL and Mobius Knowledge Services, I've improved product visibility, catalog quality, marketplace performance, and inventory processes for handbag and apparel brands.

Experience

Work history, roles, and key accomplishments

Current

CMS Manager

Current

PickYourTrail

Aug 2022 - Present (4 years)

Lead a team of 8+ members managing CMS operations and content governance. Oversee hotel, activity, transfer, and itinerary content across global destinations, and drive automation initiatives and process improvements.

CMS Operations Content Management Team Leadership Process Automation SOP Development Data Governance Stakeholder Management

Assistant E-commerce Manager

Glocom Retail Private Limited

Mar 2020 - Jul 2022 (2 years 4 months)

Managed the company Shopify store and end-to-end e-commerce operations. Led a team of 5 members handling catalog management and marketplace operations, and coordinated with international suppliers for product procurement.

Shopify E Commerce Operations Catalog Management Marketplace Management Team Leadership Inventory Management Pricing

Catalog & E-commerce Manager

TOHL

Jun 2017 - Feb 2020 (2 years 8 months)

Managed end-to-end catalog operations for a premium handbag brand. Handled product onboarding, content enrichment, pricing, and inventory management, and optimized product listings and marketplace performance.

Catalog Management E Commerce Operations Product Onboarding Content Enrichment Pricing Inventory Management Product Listing

E-commerce Account Executive

Mobius Knowledge Services

Sep 2015 - Mar 2017 (1 year 6 months)

Managed e-commerce accounts and catalog operations for multiple apparel brands. Created and maintained product listings across marketplaces, and handled content optimization, inventory updates, and quality assurance.

E Commerce Operations Catalog Management Product Listing Content Optimization Inventory Management Quality Assurance Marketplace Management