Abhinandan Tejaswi

Built and launched a live consumer AI product that turns a selfie into hairstyle directions and barber-ready cut instructions. Owned concept, brand, user journey, model prompts, interface decisions, testing, and launch communication.

Builds and deploys AI-assisted products, creative tools, and business workflow prototypes, from problem framing to model integration and iteration. Designs human-in-the-loop workflows for writing, brand voice, and content, keeping editorial judgment with people.

Led creative development across films, launches, promos, branded content, and campaigns for CNBC-TV18, Forbes India, and CNBC Awaaz/Bajar. Translated business, marketing, and editorial objectives into creative routes, scripts, and production-ready communication across television and digital.

Created promos, tune-ins, and branded content for a youth entertainment brand, working across writing, production, edit, and design. Built concise, high-energy communication around music, humour, and popular culture.

Wrote and produced on-air promos, TVCs, PSAs, corporate films, vignettes, and client integration spots. Developed communication across print, on-air, and digital for CNBC-TV18 and Moneycontrol.

Created digital campaigns, microsites, banners, social content, AVs, and interactive work for Hutch, Vodafone, Emirates, Lipton, Bru, Asian Paints, and IBM. Worked across copy, art, design, technology, and account teams, including recognised digital work for Vodafone.

Worked in strategic sourcing for Tata Nano powertrain components, providing an early grounding in engineering, systems, suppliers, and operational problem solving.

Completed a Bachelor of Technology in Mechanical Engineering in 2004.