Abhas Khanal

Aligned multi-channel marketing initiatives with clinical and business objectives, executing email and HubSpot workflows that improved patient engagement and deliverability while informing strategy with analytics-driven reports.

Spearheaded growth marketing via HubSpot and Attio, leveraging LLMs and multi-channel campaigns to refine user acquisition and product go-to-market, improving engagement with healthcare providers and patients.

Led cross-functional projects that increased Customer NPS by 14 percentage points, automated returns QC to improve refunds NPS, and cut operational costs by 12% through process improvements.

Developed and executed growth marketing and paid social launches, managed a 7-person team and 28 client social accounts, and standardized reporting to improve campaign performance and team efficiency.

Strategized and executed nationwide marketing campaigns and events, coordinated cross-border alignment with regional offices, and secured sponsorships to enhance brand visibility.

Completed a Master’s Degree in Business Administration with a focus on Marketing and Project Management, equipping me with advanced skills in strategic planning, project execution, and marketing strategies.

Earned a Bachelor’s Degree in Business Administration, specializing in Marketing and Public Relations, which provided foundational knowledge in business principles and marketing strategies.