Abena Konadu
@abenakonadu
Product-minded designer and developer who builds digital products and uses analytics to turn ideas into outcomes.
GhanaWhat I'm looking for
I’m a product-minded designer and developer with over four years of experience building digital solutions and helping organisations turn ideas into practical products. I bring together software development, UI/UX design, and digital strategy, so I can solve problems from both technical and user-centred perspectives.
I graduated with First Class Honours in Information Studies and Archaeology from the University of Ghana and later trained at the Meltwater Entrepreneurial School of Technology. Selected for the MEST Africa Training Programme, I co-founded Adsparo and served as Chief Technology Officer—bootstrapping operations and generating $1,000+ in revenue within the first 5 months.
At Adsparo, I designed and built the core web app, owning front-end and back-end architecture to deliver a scalable ad platform. I also created interactive ad formats adopted by 6+ marketing agencies and built a performance dashboard integrating Facebook Ads data to give clients real-time visibility into campaign metrics.
Alongside product work, I’ve delivered hands-on design and web development for startups, NGOs, and SMEs—creating branded visuals and web experiences, shipping and testing implementations, and improving usability through UAT and documentation. Currently, I lead end-to-end UX research and product definition at Oddsense’s Shepherd™ algorithm experience, and I’ve also built and launched donation-focused digital platforms like Live Right Ghana to support ethical, measurable impact.
Experience
Work history, roles, and key accomplishments
Creative Designer
Clone Inventive
Jun 2024 - Present (2 years)
Created social and event graphic assets reaching 3,000+ views and designed branded exhibition and entrance features for events drawing 300+ attendees. Produced presentation decks for corporate events with 500+ delegates and maintained cohesive brand identity across print, digital, and experiential formats.
Product Manager - Shepherd
Oddsense
Apr 2024 - Present (2 years 2 months)
Led product definition and UX research for Shepherd™, contributing to a prototype achieving a 77.27% win rate during the 2024/25 EPL season. Owned end-to-end product lifecycle across a 4-person team and currently leads the redesign of the v2 platform experience.
Branding & Exhibitor Support
Tech in Ghana
Aug 2024 - Dec 2025 (1 year 4 months)
Coordinated onboarding for 25+ exhibitors across two editions, managing artwork collection, communications, and setup. Designed main-stage presentation slides for a 600+ attendee two-day conference and ensured branding consistency across venues while coordinating live production for seamless speaker transitions.
Digital Technology & Branding Lead
Live Right Ghana
Jun 2024 - Sep 2025 (1 year 3 months)
Built and launched the organization’s website with an integrated payment and donation page, attracting 2,800+ annual visitors across 10+ countries. Redesigned brand identity, delivered digital marketing training for NGOs, and provided technical support across digital platforms to maintain functionality.
Co-Founder & CTO
Adsparo
Apr 2023 - Aug 2025 (2 years 4 months)
Designed and built Adsparo’s scalable core ad platform, converting static ads into interactive formats to improve client engagement. Owned the product lifecycle, integrating Facebook Ads data into a performance dashboard and generating $1,000+ in revenue within 5 months while leading weekly sprints with a 6-person team.
Entrepreneur-in-Training
Meltwater Entrepreneurial School of Technology
Aug 2022 - Aug 2023 (1 year)
Selected for the MEST Africa Training Programme and co-founded Adsparo during the training. Built and delivered 3 prototypes using Java, Python, and web technologies, pitching at capstone events and generating $1,000+ in revenue within 5 months.
Junior Web Developer
Afrifanom Limited
Aug 2021 - Aug 2022 (1 year)
Led creation of 3 client websites, improving traffic by 15%. Wrote and executed UAT test cases, documented 50+ issues, and managed access permissions for 30+ users while developing user manuals that reduced support queries by 25%.
Web Development Trainee
Developers In Vogue
Jan 2020 - Feb 2020 (1 month)
Completed intensive training in HTML, CSS, JavaScript, and Python, building responsive, user-friendly applications. Applied UI/UX design principles, collaborated in Agile peer coding projects, and used Git/GitHub for version control and teamwork.
MIS Intern
Ablekuma North Municipal Assembly
Jun 2019 - Aug 2019 (2 months)
Processed bus-driver records in Excel and produced ID cards as part of a local government initiative. Provided IT support across departments, resolving 90% of issues within 24 hours, and generated reports to support management decision-making.
Education
Degrees, certifications, and relevant coursework
Meltwater Entrepreneurial School of Technology (MEST)
Entrepreneur-in-Training (EIT), Entrepreneurship & Web Development
2022 - 2023
Activities and societies: Co-founded Adsparo during the programme, building prototypes and pitching at capstone events before the main investor pitch; selected into the MEST Africa Training Programme (MEST Portfolio).
Completed the Entrepreneur-in-Training programme (Aug 2022–Aug 2023), strengthening skills in Java, Python, and modern web development.
University of Ghana
Bachelor of Arts, Information Studies and Archaeology
2017 - 2021
Grade: First Class Honours
Earned a Bachelor of Arts in Information Studies and Archaeology, graduating with First Class Honours (Sep 2017–Nov 2021).
Tech stack
Software and tools used professionally
Availability
Location
GhanaAuthorized to work in
Job categories
Skills
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