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Abel EsubalewAE
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Abel Esubalew

@abelesubalew1

Digital architect blending IT infrastructure expertise with marketing strategy for e-commerce growth.

Ethiopia
Message

What I'm looking for

I seek roles where I can bridge IT and marketing, solve backend issues before campaigns, improve e-commerce reliability, and collaborate with leadership in a growth-focused, pragmatic environment.

I am a Digital Architect who connects technical IT infrastructure with marketing strategy to drive reliable e-commerce performance and stronger brand visibility. I have optimized e-commerce backends, implemented inventory synchronization systems to prevent cancellations, and improved organic search visibility through focused SEO and metadata strategy.

Reporting to executive leadership, I design practical, low-cost digital solutions for the Ethiopian market, create premium visual assets to align online and physical brands, and act as the bridge between sales and IT to protect revenue during technical incidents.

Experience

Work history, roles, and key accomplishments

FC
Current

Digital Strategy Consultant

Freelance / Private Consulting

Jan 2024 - Present (2 years)

Provides digital architecture and strategy to local businesses, fixing backend systems prior to marketing launches and advising on low-cost, high-impact digital tools to streamline operations.

Education

Degrees, certifications, and relevant coursework

SU

Salale University

Bachelor of Business Administration, Business, Management, Marketing

Bachelor of Business Administration with focus on Business, Management, Marketing, and Content Management Systems; degree expected June 2025.

Tech stack

Software and tools used professionally

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