Open to opportunities

Abel Esubalew

@abelesubalew1

Message

Digital architect blending IT infrastructure expertise with marketing strategy for e-commerce growth.

Ethiopia

Message

What I'm looking for

I seek roles where I can bridge IT and marketing, solve backend issues before campaigns, improve e-commerce reliability, and collaborate with leadership in a growth-focused, pragmatic environment.

I am a Digital Architect who connects technical IT infrastructure with marketing strategy to drive reliable e-commerce performance and stronger brand visibility. I have optimized e-commerce backends, implemented inventory synchronization systems to prevent cancellations, and improved organic search visibility through focused SEO and metadata strategy.

Reporting to executive leadership, I design practical, low-cost digital solutions for the Ethiopian market, create premium visual assets to align online and physical brands, and act as the bridge between sales and IT to protect revenue during technical incidents.

Experience

Work history, roles, and key accomplishments

Current

IT Marketing & Digital Architect

Current

La Santé PLC

Dec 2025 - Present (1 month)

Oversees the company's digital ecosystem, ensuring 100% uptime for the Zemen Gebeya storefront, architecting inventory-sync systems to prevent cancellations, and improving organic search visibility through SEO and premium visual branding.

Zemen Gebeya Inventory Synchronization SEO CMS Technical Troubleshooting Systems Thinking

Current

Digital Strategy Consultant

Current

Freelance / Private Consulting

Jan 2024 - Present (2 years)

Provides digital architecture and strategy to local businesses, fixing backend systems prior to marketing launches and advising on low-cost, high-impact digital tools to streamline operations.

Digital Strategy SEO CMS Canva Data Analysis