Open to opportunities

Abdul Hakeem Odunewu

@abdulhakeemodunewu

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Customer segmentation and affiliate manager skilled in data-driven marketing and operations.

Nigeria

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What I'm looking for

I seek a data-driven marketing or customer analytics role where I can apply segmentation, dashboarding, and affiliate management to drive growth and operational efficiency.

I am a resourceful, analytical, and proactive professional with strong communication, reporting, and problem-solving skills. I hold a B.Sc. in Criminology and Security Studies and quickly learn new technologies.

At Hugo Technologies I analyze customer data, build dashboards in Sheets, extract data from CRM and SQL, and collaborate with product and sales teams to improve segmentation and revenue opportunities.

As Lead Social Media and Affiliate Manager at Oraimo, I recruited and managed affiliates, optimized commission structures, automated reporting workflows, and produced monthly financial performance reports to improve ROI.

Earlier roles include internal control support at AshakaCem, paralegal assistance at the Ministry of Defence, and administrative/project supervision during SIWES. I deliver organized, data-informed processes that reduce delays and improve decision-making.

Experience

Work history, roles, and key accomplishments

Current

Customer Segmentation Specialist

Current

Hugo Technologies

Jan 2023 - Present (3 years)

Analyzes customer data to inform marketing strategy and builds real-time dashboards and segmentation models that improved targeting and cross-sell/upsell opportunities.

Customer Segmentation SQL Google Sheets Microsoft Excel Dashboarding Market Research

Lead Social Media & Affiliate Manager

Oraimo Accessories

Jan 2021 - Jan 2023 (2 years)

Managed affiliate and influencer programs, optimized commission structures and reporting workflows to improve ROI and reduce payout delays, and produced monthly financial performance reports.

Influencer Relations Analytics ROI Optimization Invoicing Excel Stakeholder Management

Audit Intern

AshakaCem

Jan 2020 - Dec 2020 (11 months)

Supported internal control and audit teams by reviewing control standards, auditing depot operations, vetting budgets, and preparing industrial report packages for the group and audit committee.

Internal Audit Control Reviews Reconciliations Report Writing Depot Audits Compliance

Paralegal Assistant (Intern)

Ministry of Defence

Jan 2017 - Dec 2017 (11 months)

Provided legal and administrative support by researching laws, preparing petitions and briefs, drafting correspondence, and assisting with legal agreements and investigative requests.

Legal Research document preparation File Management Administrative Support

Executive Assistant (SIWES Intern)

Isolo LCDA

Jan 2014 - Dec 2014 (11 months)

Provided administrative support for works projects, supervised interns on budgeting and reporting, and introduced digital reporting and recording systems for project documentation.

Administrative Support Project supervision Report Writing Digital Reporting Microsoft Office

Education

Degrees, certifications, and relevant coursework

University of Ilorin

Bachelor of Science, Criminology and Security Studies

2015 - 2019

Grade: Second Class, Upper Division

Activities and societies: Member, National Association of Criminology and Security Students; Speaker, Criminology Students' Representative Council; Member, Faculty of Social Science Students’ Association; Editor-in-Chief, Gate Initiative; Member, Muslim Students’ Society of Nigeria

Completed a Bachelor of Science in Criminology and Security Studies with Second Class, Upper Division, focusing on criminological theory and security practices.