At Heetch, I built an agentic AI experimentation platform that turns plain-language hypotheses into statistically valid test designs and generates experiment specifications and read-out SQL. It helps Growth, Marketing, and Product teams run experiments while maintaining statistical rigor.
I also built production models and measurement systems for Heetch, including a Bayesian marketing mix model and a probabilistic lifetime value pipeline. Dynamic behavioral segmentation delivered a 10% CRM voucher ROI uplift.
At Rakuten Viber, I analyzed country-level performance and designed A/B tests to measure campaigns and improve retention. My analytics supported decisions that contributed to user-base growth, higher MAU, and revenue uplift across MENA.
At Huawei, I worked on SmartCare telecom analytics, from network data pipelines and SOC dashboards to subscriber segmentation and churn prediction. A migration-ready subscriber segmentation model generated over $8M in annual incremental revenue; I also led a team of four analysts on the SmartCare project.
