Looking for a job

Abby Ross

@abbyross

Corporate communications leader at Hydrolix who built its PR program and generated 500+ leads from original research.

At Hydrolix, I built the corporate communications and PR program from scratch, establishing earned media, Gartner analyst relations, GEO/AEO strategy, original research, and PR-to-pipeline reporting. The AI Bots in 2026 research report generated 19 media placements and 500+ organically sourced leads.

Previously, I built the Akamai TrafficPeak channel marketing pipeline at Hydrolix, growing its customer base from zero to 650+. At IBM Security’s X-Force Red, I led communications and media relations and translated security research into stories for business and security press.

Experience

Work history, roles, and key accomplishments

Head of Corporate Communications

Hydrolix

Oct 2025 - Oct 2026 (1 year)

Built Hydrolix's corporate communications and PR program from scratch following an $80M Series C, establishing media relations, analyst relations, GEO/AEO strategy, awards, and original research. Secured 200+ earned stories in nine months and five Gartner analyst inclusions in six months.

Corporate Communications Public Relations Media Relations Analyst Relations GEO AEO Content Strategy Original Research Demand Generation PR Pipeline Attribution HubSpot Salesforce Communication Workflows

Head of Channel Marketing

Hydrolix

Oct 2023 - Oct 2025 (2 years)

Built a pipeline for Akamai TrafficPeak, growing customer base from zero to 650+ in 24 months. Achieved 500%+ YoY MRR increase, hitting $1M+ MRR in less than eight months after launch.

Channel Marketing Pipeline Development Content Strategy Enablement Partner Programs AWS MRR Growth Team Leadership

Senior Director, Marketing, Enterprise Cloud Computing

Akamai Technologies

Sep 2022 - Oct 2023 (1 year 1 month)

Led the GTM marketing team of 15 direct reports for Akamai's expansion into cloud computing services, developing core messaging and enablement activities. Built cross-functional partnerships and supported the launch of the Powered by Hydrolix partner ecosystem program.

Marketing Strategy Go To Market Team Leadership Partner Marketing Enablement Product Messaging

Associate Partner, Hacking Communications Lead

IBM Security (X-Force Red)

Jul 2018 - Sep 2022 (4 years 2 months)

Led global communications and media relations for X-Force Red and X-Force Incident Response, translating technical research into media-ready narratives. Contributed to double-digit revenue growth and produced record-breaking content, including a blog post with 104,000+ views in three days.

Public Relations Media Relations Executive Communication Content Strategy Webinars Events Thought Leadership Security Research

Director, PR & Marketing Communications

Bay Dynamics

Sep 2015 - Jul 2018 (2 years 10 months)

Led public relations and marketing communications strategy for a cybersecurity risk analytics company through its acquisition by Broadcom. Built and executed media relations programs and executive visibility campaigns.

Public Relations Marketing Communications Media Relations Executive Visibility Cybersecurity

Senior Manager, Public Relations

Trustwave

Jan 2013 - Sep 2015 (2 years 8 months)

Managed public relations programs for a global cybersecurity and managed security services provider, including media relations, executive positioning, and industry analyst engagement.

Public Relations Media Relations Executive Positioning Analyst Relations Cybersecurity