Open to opportunities

abby puplava

@abbypuplava

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Visual media specialist blending destination marketing, content creation, and strategic business insight.

Italy

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What I'm looking for

I seek roles in tourism or destination marketing and content strategy where I can blend visual storytelling with strategic business insight to grow engagement and brand awareness.

I am a master's student in Visual Media at the American University of Florence with a B.S. in Business Administration and Management. I combine strategic business knowledge with visual communication to produce engaging, experience-driven campaigns that highlight destinations, culture, and experiences.

My hands-on experience includes social media management, content creation, video production support, and brand communication — from assisting in sports media production to managing restaurant social accounts and contributing to university communications.

I am passionate about tourism and destination marketing, skilled in Adobe Creative Cloud, Figma, and social platforms, and thrive collaborating with teams to create visually compelling content that increases engagement and brand awareness.

Experience

Work history, roles, and key accomplishments

Communications Office Intern

May River High School

Supported promotion of school events and initiatives by creating social content and communications materials, contributing to increased student engagement and event participation.

Social Media Content Creation Graphic Design Adobe Illustrator Event Promotion Communication

Social Media Manager

Ganzo Restaurant

Managed Ganzo Restaurant's social media accounts, developed and executed strategies that increased brand awareness and engagement, and created visually compelling content aligned with brand identity.

Social Media Strategy Content Creation Adobe Photoshop Photography

Administrative Assistant

Southeast Inspections

Managed schedules, organized meetings, prepared reports and documents, and maintained filing systems to ensure efficient office workflow and support staff operations.

Scheduling Documentation Microsoft Office Time Management Attention To Detail Administrative Support

Sports Media Assistant

Clemson University

Assisted production and editing of sports content for online platforms and social media, conducted player and team research to support articles/interviews, and helped grow audience interaction through managed accounts.

Video Editing Content Production Research Social Media Management

Communications Intern

Florence University of the Arts

Assisted in developing and executing communication strategies for university events, created engaging social media content, and contributed creative campaign ideas that increased student engagement and event participation.

Content Creation Social Media Copywriting adobe indesign Figma

Education

Degrees, certifications, and relevant coursework

American University of Florence

Master of Arts, Visual Media

Activities and societies: Social media management and content creation; communications office internship; study abroad experience.

Master's student in Visual Media (in progress) combining visual communication and media production with destination-focused marketing and content creation.

Clemson University

Bachelor of Science, Business Administration and Management

Grade: Graduated top 10% of class

Activities and societies: Clemson University Sports Media (production and editing), Communications office internship, social media management.

Bachelor of Business Administration and Management with experience in sports media production, communications internships, and social media content creation.