Aarshika Pradhan
@aarshikapradhan
Junior market research and analytics professional turning complex data into actionable strategy insights.
What I'm looking for
I’m a business analytics and research professional with experience in strategic market research, competitive benchmarking, and data-driven analysis across B2B and B2C sectors. I apply analytical frameworks to feasibility studies, market entry assessments, buyer persona development, and geographic and psychographic segmentation—combining primary with secondary data to deliver actionable insights for client decision-making.
In recent roles, I’ve managed end-to-end research workflows and synthesized complex datasets into dashboards, reports, and executive-ready presentations. I collaborate with clients to clarify objectives, refine hypotheses through interviews and consultations, and translate findings into recommendations for go-to-market strategy and growth opportunities.
Experience
Work history, roles, and key accomplishments
Freelance Market Research
Freelance
Jan 2026 - Mar 2026 (2 months)
Conducted go-to-market strategy research, including market sizing, channel strategy, and customer segmentation, to support expansion decisions for FMCG and logistics clients. Built market expansion feasibility assessments, including trade flows, infrastructure landscape, and distribution network analysis for entry into Bhutan.
Junior Research Associate
Nsp Nepal
Feb 2025 - Sep 2025 (7 months)
Delivered strategic and market research across B2B and B2C industries by benchmarking competitive landscapes and identifying growth opportunities for client positioning. Conducted feasibility studies and expert/stakeholder interviews, synthesizing findings into client presentations and final reports, including geographic and psychographic segmentation.
Management Trainee
Business Brainz
Nov 2023 - Jun 2024 (7 months)
Supported global B2B marketing and sales research across North America, EMEA, and APAC by analyzing data and presenting findings to inform decision-making. Helped compile and deliver reports identifying key business priorities and opportunities.
Tutor
Freelance
Jan 2017 - Oct 2023 (6 years 9 months)
Provided personalized online and in-person tutoring, including test preparation and academic support for student project and research needs. Designed lesson plans and course materials tailored to individual progress, tracking performance through regular assessments.
Content Assistant
Edusanjal
Jul 2021 - Jul 2022 (1 year)
Created written and multimedia content for websites, blogs, and social media while managing posting schedules and engagement monitoring. Improved lead generation and conversions through student counseling and independent product research, and transformed campaign data into actionable insights.
Education
Degrees, certifications, and relevant coursework
ACE Institute of Management
Master of Business Administration, Business Intelligence
2024 -
Grade: 3.0 running GPA
Currently pursuing a Master of Business Administration with a specialization in Business Intelligence. Reported running GPA: 3.0.
ACE Institute of Management
Bachelor of Business Administration, Finance
2018 - 2023
Grade: 2.8 GPA
Completed a Bachelor of Business Administration with specialization in Finance (including Banking and Insurance). Reported GPA: 2.8.
BUDHANILKANTHA SCHOOL
GCE A-Level, Further Maths, Physics, Chemistry
2014 - 2016
Grade: ~70%
Completed GCE A-Level with core subjects including Further Maths, Physics, and Chemistry. Reported results of ~70%.
LITTLE ANGELS’ SCHOOL
School Leaving Certificate, School Leaving Certificate
2007 - 2014
Grade: 78.5%
Completed the School Leaving Certificate. Reported results of 78.5%.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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