I am an experienced Social Media Manager with a proven track record of creating and engaging vibrant online communities. Throughout my career, I have utilized CRM tools such as Freshdesk, Onedirect, Locobuzz, Zendesk, and Konnect Insights to streamline community interactions and enhance user experiences. I am skilled in analyzing data and feedback to optimize community engagement and satisfaction. As a strong communicator, I am passionate about creating positive and inclusive online environments.
My professional experience includes working as a Marketing Manager at Dynanet Online Support since 2023. In this role, I have been responsible for increasing the company's online presence through well-aligned marketing initiatives. I collaborate with design and fabrication teams to ensure timely and cost-effective production of booth elements. I also search and identify relevant events to enhance the brand's visibility and engage with target audiences. Furthermore, I leverage LinkedIn as a powerful lead generation platform, using content and networking to drive business opportunities.
Prior to my current role, I worked as a Social Media Specialist at Hansa Direct Pvt Ltd from 2021 to 2023. In this position, I managed prominent brands including Westside, TataCliQ, and TataNeu. I ensured the quality of content and established relationships cross-functionally to gather inspiration. I also prepared monthly social analytics reports, reducing support tickets and community-related issues, and enhancing overall customer satisfaction. Additionally, I received positive feedback and sentiment analysis from community members.
Before that, I served as a Deputy Manager at Kotak Mahindra Bank Ltd from 2017 to 2021. In this role, I elevated brand mentions and visibility within the community, contributing to increased recognition. I established and enforced community guidelines to maintain a respectful and positive online atmosphere. I also monitored and responded to customer reviews and inquiries promptly, maintaining a positive online reputation. Furthermore, I engaged with consumers through timely and accurate interactions and identified areas for collaboration and cross-promotion to develop the brand's reputation. I conducted regular analysis of community data, identifying trends and optimizing strategies accordingly.
