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Aakanksha User

@aakankshauser1

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Dedicated professional passionate about community development and public relations.

India

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What I'm looking for

I am looking for a role that allows me to leverage my skills in community development and public relations, with opportunities for growth and collaboration in impactful projects.

I am a dedicated professional with a passion for community development and public relations. My expertise spans communication, marketing, and policy formation, allowing me to engage effectively with various sectors. I excel in public dealing, liaising, and project management, which empowers me to deliver impactful results.

Currently, I serve as a Mission Executive at Himachal Pradesh Rural Livelihood Mission, where I handle e-commerce platforms and online initiatives, enhancing the marketing of rural women-led brands. My commitment to excellence is evident in my ability to draft MoUs, SOPs, and guidelines that foster convergence and livelihood opportunities. I have trained almost 50,000 Self-Help Groups in capacity building and business development, demonstrating my strong leadership skills.

With a background in journalism and communication, I have worked with various media teams and have a solid foundation in public relations. My experience includes coordinating projects that empower rural women and managing media campaigns for national clients. I am continuously seeking opportunities to learn and grow within the community development sector.

Experience

Work history, roles, and key accomplishments

Current

Mission Executive

Current

HimachalPradeshRuralLivelihood Mission,RuralDevelopmentDept.

Jan 2021 - Present (4 years 5 months)

Managed e-commerce platforms and online initiatives for HPSRLM, focusing on marketing and brand enhancement for the rural women-led brand, HimIra. Drafted MoUs, SOPs, and guidelines for convergence and livelihood opportunities with state departments and start-ups in Himachal.

Project Management Public Relations Social Media Training Monitoring IEC Marketing Strategy

Reporter

ShimlaToday

Jan 2017 - Jan 2021 (4 years)

Provided various bylines news articles in the Shimla feature column and worked as a content writer for the newspaper's first copy script. Collaborated with MC Shimla and Information & Public Relations, Govt of HP, and served as a member of the Press Club of Shimla.

Content Writing News Reporting Public Relations Feature Writing Collaboration Journalism Research Editing Communication

Assistant Director

GroovyGrains

Jan 2017 - Jan 2017 (0 months)

Handled PR for national clients and managed media databases, while also monitoring media campaigns for various brands. Contributed to pre-production development and outdoor management for ad campaigns.

Public Relations Media Management Outdoor Management Client Relations Advertising Marketing Database Management Communication

Management Intern

TheStatesmanHouse

Jan 2014 - Jan 2014 (0 months)

Participated regularly in events with FICCI and Press Trust of India, collaborating with various media teams in Parliament, Supreme Court, and Saket Court. Monitored the Election Commission's activities.

Event Participation Collaboration Election Monitoring Public Relations Research Journalism Legal Reporting Communication Networking

Education

Degrees, certifications, and relevant coursework

IGNOU

Master of Business Administration, Marketing Management

Currently pursuing a Master of Business Administration in Marketing Management at IGNOU, expected to complete in 2025. Developing expertise in marketing strategies and business administration.

IGNOU

Post Graduate Diploma, Rural Development

Completed a Post Graduate Diploma in Rural Development at IGNOU from 2022 to 2023. Focused on principles and practices of rural development.

Lady Shri Ram College for Women, University of Delhi

Bachelor of Arts (Honours), Journalism

Studied Journalism at Lady Shri Ram College for Women, University of Delhi, from 2012 to 2015. Gained foundational knowledge in journalism and communication.

Kishanchand Chellaram College, University of Mumbai

Master of Arts, Communication Journalism

Pursued a Master of Arts in Communication Journalism at Kishanchand Chellaram College, University of Mumbai, from 2015 to 2017. Developed advanced skills in communication and journalistic practices.