Director of Marketing (US IT Staffing Services)

Join Zipdev, where innovation and creativity drive our marketing strategies, and excellence is our standard. As a leader in the remote staffing industry, we're committed to delivering exceptional service and value to our clients. We're currently seeking a dynamic and experienced Director of Marketing to lead our marketing team and drive our brand's growth and success.

Requirements

• Ability to work independently and autonomously while maintaining transparent communication and collaboration with team members and stakeholders.
• Proven work experience as a Marketing Manager, Coordinator, or similar role, demonstrating hands-on experience in developing and executing successful marketing strategies.
• Knowledge of traditional and digital marketing tools, with expertise in research methods using data analytics software.
• Experience with SEO/SEM campaigns, including keyword research, optimization, and performance analysis.
• Solid computer skills, including proficiency in MS Office, web analytics, and Google AdWords.
• Familiarity with Customer Relationship Management (CRM) and Content Management System (CMS) software, preferably with experience using HubSpot.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to elevate brand visibility, generate leads, and drive revenue growth in alignment with company goals.
• Lead and mentor the marketing team, fostering a collaborative and results-driven culture that encourages innovation and excellence.
• Conduct in-depth research and analysis of consumer behavior, market trends, and competitive landscape to inform marketing strategies and campaigns.
• Collaborate with third-party agencies to oversee, approve, and deploy successful marketing campaigns across various channels, ensuring alignment with brand identity and messaging.
• Experiment with a variety of organic and paid acquisition channels, including content creation, pay-per-click campaigns, social media, lead generation campaigns, and copywriting, to optimize marketing performance.
• Manage and monitor the marketing budget on a quarterly and annual basis, optimizing resource allocation to maximize ROI and achieve strategic objectives.
• Prepare and present quarterly and annual reports to the executive team, providing insights on marketing performance, trends, and opportunities for improvement.
• Analyze consumer behavior and campaign metrics to refine email and advertising strategies, driving continuous improvement and optimization.
• Identify and analyze competitors, leveraging insights to inform strategic decisions and maintain a competitive edge in the market.

Benefits

• Work remotely Monday - Friday, 40 hours a week (no weekends)
• Vacation: 10 business days a year
• Holidays: 5 National Holidays a year
• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
• Parental Leave
• Health Care Reimbursement
• Active Lifestyle Reimbursement
• Quarterly Home Office Reimbursement
• Payroll Deduction Purchase Plans
• Longevity Bonus
• Continuous Learning Bonus
• Access to Training and Professional Development Platforms
• Did we mention it's REMOTE?!!