Zero Friction

At Zero Friction, we are spearheading a technological revolution in the golf industry, driven by a relentless pursuit of performance-enhancing innovation. Our journey began in 2001, under the name Excel Golf Products, Inc., with a clear mission: to introduce high-quality, technologically advanced products that challenge the status quo. This mission materialized in 2005 with the launch of the groundbreaking Zero Friction™ Performance Tee. This wasn't just another golf tee; it was a paradigm shift. Through a patented 3-prong and 4-prong design, we engineered a tee that reduces the contact area with the golf ball by an astounding 66%. This feat of design innovation directly translates to less resistance at impact, resulting in demonstrably longer and straighter drives for golfers of all skill levels. Our mantra, 'Less Resistance = More Distance!', became a proven reality, establishing the performance tee market and cementing our product as the #1 performance tee on the PGA TOUR™.

Our commitment to innovation did not stop at the tee. We have consistently pushed the boundaries of what's possible in golf equipment, expanding our portfolio to include a range of cutting-edge products. We disrupted the glove category with our patented Universal-Fit technology, creating a one-size-fits-all performance glove that provides a perfect fit for a wide range of hand sizes. Furthering our technological footprint, we introduced the groundbreaking DistancePro GPS golf glove and the Stride autonomous caddie, which integrates intelligent gyroscope control systems and robotics to enhance the on-course experience. By leveraging advanced materials, pioneering design principles, and integrated technology, Zero Friction continues to redefine performance, providing golfers with the innovative tools they need to excel. We are not just a product company; we are a technology ecosystem dedicated to advancing the game of golf.