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ZeptoLabZE

User Acquisition Manager

ZeptoLab is a global gaming company dedicated to creating fun and innovative mobile games, known for titles like Cut the Rope, C.A.T.S.: Crash Arena Turbo Stars, and Bullet Echo.

ZeptoLab

Employee count: 51-200

AM, GE + 4 more

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For Bullet Echo, we’re looking for a User Acquisition Manager to own and scale paid acquisition across key marketing channels

What You'll Do

  • Own and scale paid acquisition across key channels (Meta, Google Ads, AppLovin, etc.)
  • Manage and optimize UA budgets, allocating spend based on performance and ROI
  • Analyze campaign performance and identify growth opportunities across channels, creatives, and audiences
  • Continuously test new hypotheses, sources, and approaches to scale efficiently
  • Work closely with product, analytics, and creative teams to improve performance
  • Monitor key metrics (CPI, ROAS, LTV, Retention) and make data-driven decisions
  • Take full ownership of UA campaigns and drive their performance end-to-end

What We're Looking For

  • 2+ years of experience in User Acquisition for mobile apps/games
  • Hands-on experience with major UA platforms (Meta, Google Ads, AppLovin)
  • Experience working with meaningful budgets
  • Strong analytical skills and experience working with raw data
  • Deep understanding of performance marketing metrics (CPI, ROAS, LTV, Retention)
  • Experience with MMPs (Adjust, AppsFlyer) and analytics tools (Amplitude, Firebase, etc.)
  • Solid understanding of attribution, SKAN, ATT, and privacy frameworks
  • Structured, data-driven approach to decision-making
  • Advanced English communication skills for day-to-day collaboration
  • Fluency in both English and Russian would be considered an advantage

Why this role is interesting

  • High level of ownership and direct impact on product growth
  • Opportunity to work on a successful live game with an established player base
  • Ability to influence UA strategy and scale channels end-to-end

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Experience

2 years minimum

Location requirements

Hiring timezones

Georgia +/- 0 hours, and 5 other timezones

About ZeptoLab

Learn more about ZeptoLab and their company culture.

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ZeptoLab is a global company focused on creating fun games filled with innovation and polished with its signature quality. Many customers enjoy casual mobile games but are often faced with repetitive gameplay or a lack of engaging new content. That's why ZeptoLab has dedicated itself to the science of fun, consistently developing titles that captivate millions worldwide. After the initial success of the Cut the Rope series, which has garnered over 1 billion downloads and is now part of ZeptoLab Green, the company expanded its portfolio with massive multiplayer mobile titles like C.A.T.S.: Crash Arena Turbo Stars, King of Thieves, and Bullet Echo. These games alone have achieved over 500 million combined downloads, demonstrating ZeptoLab's ability to create hits that resonate with a global audience. ZeptoLab's games are accessible on iOS and Android, as well as other mobile platforms, ensuring a wide reach for their engaging content.

Our customers are not just players; they are fans who look for continuous entertainment and new challenges. ZeptoLab understands this, which is why we are an ambitious and growing global entertainment brand, constantly working on new games and aiming to expand them beyond smartphone screens. We partner with other companies to develop toys, clothes, and other merchandise, extending the reach of our beloved characters like Om Nom. The 'Om Nom Stories' cartoon series, for example, has exceeded 3 billion views on YouTube and in-game players, with new seasons regularly released. This commitment to expanding our intellectual property provides our customers with more ways to interact with the worlds and characters they love. Our mission is to bring fun to every corner of the world, and we are continually exploring new avenues, including recent ventures into Web3 experiences in partnership with The Sandbox, to offer innovative and immersive entertainment.

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ZeptoLab

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