Zelus Analytics

Professional sports teams constantly face the challenge of making high-stakes decisions in a fiercely competitive environment. From player recruitment and development to in-game strategy and contract valuations, the margin for error is slim. Teams are often inundated with vast amounts of data from various sources, but struggle to transform this raw information into actionable intelligence that provides a genuine competitive edge. Many organizations, even those with dedicated analytics staff, lack the specialized bandwidth, advanced modeling capabilities, or integrated platforms required to fully harness the power of their data. This can lead to missed opportunities, suboptimal performance, and inefficient allocation of resources, ultimately impacting their ability to win championships.

Zelus Analytics, now part of Teamworks as Teamworks Intelligence, was established to address these critical challenges. Our customers, including elite teams in MLB, NFL, NBA, NHL, European football leagues, and professional golf, need more than just data; they require a sophisticated sports intelligence partner. We provide a cutting-edge platform built on advanced machine learning and statistical models, designed to turn complex data sets—including player tracking, performance metrics, and scouting information—into clear, predictive insights. This enables teams to make smarter, faster, and more confident decisions. For instance, our solutions help R&D and analytics departments to accurately evaluate talent, identify undervalued players, optimize game strategies by targeting favorable matchups, and manage player load to enhance performance and prevent injuries. By offering a combination of a powerful data engine, sport-specific predictive models, and intuitive visualization tools, we empower our partners to move beyond gut feelings and traditional scouting, backing their 'eye test' with quantifiable, data-driven evidence. Our approach helps teams not only to improve on-field outcomes but also to maximize their return on investment in players and analytical capabilities, ultimately helping them build a sustainable winning culture.