Zadara

What began in 2011 with a simple yet powerful premise—to eliminate the technical, operational, and financial risks associated with enterprise data storage—has evolved into a global force in edge cloud services. Zadara was founded by a team of industry veterans, Nelson Nahum, Eli Shapira, Robi Hartman, and Yair Hershko, who recognized a critical gap in the market. They envisioned a world where enterprise-grade storage could be as agile and on-demand as the public cloud, without the inherent complexities and risks. This vision gave birth to their pioneering storage-as-a-service (SaaS) model, offering Virtual Private Storage Arrays (VPSA) that provided the performance and security of enterprise storage with the pay-as-you-go flexibility of the cloud. This innovative approach quickly gained recognition, with Gartner naming Zadara a 'Cool Vendor' in storage technologies in 2014.

The company's journey was marked by strategic evolution and expansion. Realizing that the future of IT infrastructure demanded more than just storage, Zadara embarked on a mission to become a full-stack cloud provider. A key turning point came in 2021 with the acquisition of NeoKarm, a developer of AWS-compatible cloud systems, which significantly enhanced Zadara's compute capabilities. This move signaled a broader ambition, leading to the rebranding from 'Zadara Storage' to simply 'Zadara,' reflecting its comprehensive portfolio of compute, networking, and storage services. Further acquisitions, such as ZVS in Brazil in 2022, expanded its global footprint, particularly in Latin America. Today, under the leadership of CEO Yoram Novick, who took the helm in 2023, Zadara operates a federated network of over 500 edge cloud locations worldwide. This distributed model empowers managed service providers and enterprises to deliver high-performance, low-latency applications and services, addressing the growing demands of data sovereignty and edge computing, and positioning Zadara as a key player in the era of Sovereign AI.