Senior Growth Marketer

Summary

Yelp’s cutting edge performance marketing team is on a mission to help connect consumers with local businesses and service professionals. Our team works together to drive growth and positive contribution margin by acquiring new customers, new businesses, and maximizing yield and revenue from paid marketing channels. The team has large budgets, dedicated support from channel partners, and wide-open opportunities for growth.

We are looking for an experienced and strategic Digital Marketer with strong analytical skills and business acumen to join our performance marketing team. Leveraging data and your performance marketing experience, you will help guide and deploy investments (7 figure monthly budgets) across a variety of Yelp's consumer acquisition efforts.

We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.

What you'll do:

• Transform thorough analysis into effective action, bridging the gap between understanding challenges and delivering practical solutions.
• Leverage broad digital marketing experience to manage the day-to-day operations for our marketing campaigns (current focus on SEM), launching campaigns, optimizing bid strategies, ad copy, landing pages, and more.
• Obsess over data. You will analyze performance metrics from internal database tools, third party systems, APIs, and data feeds to drive growth in profit.
• Monitor and report on daily portfolio performance using our in-house systems and conduct analysis and investigations using Excel, Tableau, and SQL.
• Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets.
• Conduct tests on SEM best practices including:
  • Portfolio Expansions
  • Traffic Curation
  • Ad Copy Testing
• Evaluate test results using Excel & Stat Sig calculators to determine if the results meet success criteria and if they are statistically significant:
  • Think big picture: you will prepare, analyze, and communicate performance metrics for completed projects to the team and key stakeholders across the business.
  • Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices.
• Collaborate with our in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools.
• You’re committed to continuous improvement, quick to identify when current approaches aren’t delivering, and unafraid to test bold new methods.

What it takes to succeed:

• 6+ years of experience using Google Ads, Bing Ads, and/or Facebook/Meta with large keyword portfolios and at least high 6 figure to 7 figure monthly search budgets required.
• Deep understanding of automated bidding strategies including tCPA & tROAS required.
• Exceptional analytical capabilities and the ability to turn trendsinto actionable insights and hypotheses.
• Advanced proficiency with Excel is a must (e.g. Power user leveraging Vlookups, pivot tables). Ability to use SQL is a big plus.
• Bachelor's degree in a quantitative field preferred (e.g. mathematics, statistics, computer science, etc.).
• Excellent leadership and collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives).

What you'll get:

• Effective your first day: Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• Compensation range for this position is $106,000 - $198,000 annually. You may also be offered a bonus and benefits.

Closing