Paid Social Specialist

About the Role:

We are looking for a proactive and self-driven Paid Social Specialist to join Wrike’s in-house Paid Digital team. You’ll independently plan, launch, and optimize campaigns across LinkedIn (key focus), Meta, Reddit, and YouTube. This role requires strong ownership, analytical thinking, and a proactive mindset. This is an exciting opportunity to work on full-funnel paid social initiatives, including high-visibility brand and bottom-of-funnel campaigns.

Your Impact:

• Own paid social campaigns from ideation to execution - audience building, briefs for content and design teams, setup, optimization, and reporting.
• Manage LinkedIn campaigns end-to-end; support Meta, Reddit, and YouTube campaigns where relevant.
• Translate strategy into execution: take direction from your Team Lead and Director and drive day-to-day delivery.
• Develop new creative ideas and propose angles, hooks, formats, and briefs that inspire design and content teams.
• Analyze performance trends and provide clear recommendations for improvements.
• Stay informed about B2B social trends, benchmarks, creative patterns, and platform changes and actively bring this knowledge into your work.
• Drive experimentation through A/B tests, new formats, and platform innovations to continuously improve results.
• Explore and implement new AI tools, automation, and best practices to streamline workflows and enhance campaign efficiency.

Your Qualifications:

• 2+ years of hands-on Paid Social experience, especially with LinkedIn Ads. Experience with Meta, Reddit, or YouTube is a plus. Experience in a B2B company is a plus.
• Strong execution skills and the ability to take direction and independently build, launch, and manage campaigns.
• Curiosity and a genuine interest in creative testing, storytelling, and improving ad quality.
• Strong communication skills and comfort working cross-functionally with design and content teams.

Standout Qualities:

• Familiarity with Excel and BI analytics tools, or a willingness to learn them during onboarding, since these are used to track performance.
• Experience using or eagerness to use AI for creative brainstorming, audience insights, or workflow automation.
• A self-driven learning mindset - staying up to date with B2B social trends, benchmarks, platform updates, and best practices is essential for success in this role.

What’s Next?

• Interview with the Recruiter
• Home test
• Technical Interview
• Final Interview

Perks of working at Wrike:

• 28 calendar days of paid vacation
• Sick leave compensation
• Life insurance plan
• Health insurance plan
• Fitness plan (800 EUR/year)
• Parental leave
• 2 volunteer days
• Full-remote On-demand access to Co-working space
• Utility allowance (30 EUR/month, subject to taxation)