Director of Demand Generation/Growth Marketing

About us:

Here at Wonders we build products that empower small brick and mortar restaurants by liberating them of the operational burden of running their business. We accomplish this by providing a frictionless connection between them and their customers through our platform. In-turn empowering them to focus on creating a better experience for their customers while helping their business thrive.

We obsess over placing our customers first and working backwards from there. When our customers succeed, we succeed!

To learn more about our culture, values and how you can be a part of helping mom pop restaurants thrive, please visit us here! Helping Independent Restaurants Thrive

What we’re looking for:

We are looking for a Director of Demand Generation and Growth Marketing to join our Marketing organization. The ideal candidate is bi-lingual in English/Mandarin and satisfies the below requirements. Bonus points if the candidate has restaurant tech industry experience.

Responsibilities:

• Define, execute, and measure the integrated marketing plan to ensure effective lead generation activities that target the entire funnel to fuel pipeline growth. Focus on the buyer’s journey to produce leads into the pipeline, but also tracking through to revenue for the business.

• Our leads come via our website, inbound calls, and WeChat. We have a mix of inbound and outbound marketing activities. You will dig into the weeds with your team and continue to improve conversion rate at each touchpoint and prioritize accordingly to drive impact.

• Manage the Growth Marketing team with direct responsibility for performance marketing on direct mail, website, paid search, paid social, affiliate, SMS, YouTube and other social media channels such as DuoYin and WeChat. Help expand, coach, inspire and motivate a 7 person growth team (both organic and paid). Oversee performance tracking and calibration on a daily basis to drive decision making around budget allocations and forecasts.

• Support scaling existing channels and identify development of new opportunities for growth.

• Develop evergreen and seasonable campaigns. Report on and analyze campaign performance to drive continuous improvement and testing.

• Partner with creative and brand marketing team members to develop strong messaging and storytelling for direct response channels.

• The ideal candidate jumps on new opportunities, gets nerdy about what they do, and works fast and flexibly to get the job done. This is a fast-paced work environment, so attentiveness and the ability to handle multiple projects with ease are a must.

Qualifications:

• Strong working proficiency in Mandarin and English (both written and spoken).

• Minimum of 6-8+ years of multi-channel/omni-channel growth marketing experience, primarily at a B2B company or B2C company selling a high ticket item, managing a significant marketing budget.

• Must have experience with B2B SaaS in the SMB space.

• Experience with attribution and mixed media models. Past success with analyzing data, drawing accurate conclusions and adjusting strategy.

• Experience with conversion rate optimization and hypothesis testing.

• You have a roll up your sleeves mentality with current or prior experience working in a fast paced, collaborative, highly ambiguous environment frequently wearing more than one hat.

If you do not meet all the requirements listed above which candidates rarely do, don't worry. We still encourage you to apply!

Wonders is committed to hiring the best team to empower small businesses to thrive. We believe that a diverse workforce is paramount to our success. We welcome talent from all backgrounds - including but not limited to - race, sexual orientation, gender identity, age, nationality, religion, veteran status, political affiliation, and disability.

The salary range for this role is $163,000 - $217,000 + bonus.