VP Sales - Europe

VP of Sales

Location: Europe (Remote - Western Europe preferred)

About the Role

Wisor is building technology to transform one of the world’s largest and most established industries. Freight forwarding is a massive global market that has historically relied on manual workflows, fragmented systems, and legacy software. Our platform brings advanced technology and automation to freight forwarders, helping them operate more efficiently and make better decisions.

We believe the freight forwarding industry is at the beginning of a major technology transformation, and Wisor is positioned to play a central role in that shift. As our traction continues to grow, we are now looking for a VP of Sales to help lead the next stage of our journey.

This is a critical leadership role. You will take ownership of our revenue engine, lead and develop our team of Account Executives, and build the structure, discipline, and processes required to scale. We are looking for a hands-on leader who combines strategic thinking with operational rigor and knows how to enforce the playbooks that turn strong sales teams into predictable revenue organizations.

What You’ll Do

Sales Leadership

• Lead, manage, and scale our team of 4-5+ Account Executives
• Build a culture of accountability, performance, and continuous improvement
• Hire, coach, and develop top-performing sales talent

Sales Process & Playbooks

• Design and enforce a structured, repeatable sales process
• Build and continuously refine the sales playbook
• Implement rigorous pipeline management, forecasting, and deal inspection

GTM Strategy

• Define and refine our Ideal Customer Profile (ICP)
• Contribute to pricing, packaging, and go-to-market strategy
• Identify and prioritize the most effective revenue channels

Leading from the Front

• Participate in strategic deals and help drive complex opportunities to close
• Partner closely with product, marketing, and customer success teams

What We’re Looking For (Must-Haves)

Proven Sales Leadership

• Experience managing and scaling a team of 5+ Account Executives
• Strong track record of driving accountability and predictable results

Startup Scaling Experience and international mentality

• Experience building or scaling a B2B sales organization through a meaningful growth phase (for example from early traction to a structured, multi-rep sales team) and also Proficiency in English is a must, other European languages such as Spanish, French, German, Italian are highly desired!

Industry Expertise

• Experience selling into freight forwarding companies
• Background in logistics-tech or closely related industries

Process-Driven Operator

• Strong focus on sales processes, playbooks, and disciplined execution
• Experience implementing rigorous pipeline management and forecasting

Bonus Points

• Strong understanding of Air and Ocean Freight operations
• Existing network within the US logistics ecosystem
• Experience working with Israeli founders or teams

What Success Looks Like

• Build a disciplined, repeatable sales motion across the team
• Establish reliable pipeline management and forecasting
• Develop and enforce a clear sales playbook
• Help scale Wisor’s revenue and sales organization through the company’s next stage of growth