West

Established in 1998 as a part of the Tata Group, Trent Ltd. operates Westside, one of India's largest and fastest-growing chains of retail stores. Our customers are at the heart of what we do, and our vision is to design and deliver fashion and lifestyle brands while always keeping it fresh. We understand that the modern Indian consumer seeks compelling yet aspirational fashion, and Westside aims to be the one-stop shop to meet these needs. Many of our customers are fashion-conscious individuals who appreciate a blend of cutting-edge style with a touch of Indianness. They are looking for quality products at affordable prices, presented in an international shopping ambience with excellent service.

To cater to these diverse needs, Westside offers a broad range of products, including apparel for men, women, and children, footwear, accessories, cosmetics, perfumes, home accessories, and gifts. A key aspect of our customer proposition is the exclusivity of our brands, with approximately 97% of our merchandise being in-house brands. This allows us to control the entire value chain, from design and sourcing to production and placement, ensuring that we can bring new lines to our customers frequently, even as often as every Friday for some brands. We have developed specific brands to target key customer segments, such as Bombay Paisley for Indian fusion-wear, Wardrobe for office-wear, Nuon for youth, E.T.A and Ascot for men, and Gia for plus-sized women. We also recognized the need for trendy clothing for curvier youth with Sassy Soda and an in-house lingerie brand, Wunder Love. For beauty enthusiasts, StudioWest offers a range of cosmetics alongside leading beauty brands. We even cater to gourmet food needs in select stores with Gourmet West and offer innovative kitchenware through an exclusive tie-up with Lakeland. Our commitment is to provide a 'fashion theatre' experience in our stores, which are designed to be elegant and uncluttered, making shopping a delight. We are constantly evolving to meet customer expectations, from introducing the Fast N Fab concept, where catwalk trends reach stores in 12 days, to expanding our online presence through Westside.com and other Tata Group platforms. Our WestStyleClub loyalty program, with millions of members, further helps us understand and serve our customers better.