Head of B2C Growth

About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

• One of the highest-rated global transportation companies with a rating of 4.9/5 stars
• 230 destinations with a goal to reach 350 by 2024
• Over 2,000 travel partners including 1,000 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month
• Over 1.5 Million happy travelers every year

⭐️ If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.⭐️

The Team

We are a group of vibrant diverse people who love traveling and never settle on quality. Each one of us didn’t join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a “pay it forward” mentality, but with big and bold goals.

About the Role

Welcome seeks an experienced Head of B2C Growth to spearhead our global B2C marketing efforts. This role blends strategic leadership with hands-on execution, focusing primarily on SEO, CRM, and performance marketing. The successful candidate will be instrumental in expanding our B2C presence worldwide, leveraging data-driven strategies to optimize customer interactions and brand growth.

Responsibilities

• Lead the B2C marketing team, championing strategic planning and hands-on execution to meet global expansion goals.
• Develop and execute comprehensive B2C marketing strategies across SEO, content, CRM, performance marketing, and social media.
• Foster cross-departmental collaboration to align marketing strategies with broader business objectives and enhance customer engagement.
• Manage and mentor a diverse marketing professional team, fostering a high performance culture and continuous growth.
• Leverage analytics and data insights to inform strategic decisions, optimize marketing efforts, and enhance ROI.
• Oversee a sizable marketing budget, ensuring strategic and efficient allocation of resources to maximize impact across channels.
• Regularly assess, monitor, and report on key performance indicators, including customer acquisition cost, lifetime value, and return on ad spend.
• Develop strategies to enhance customer retention rates and long-term engagement.
• Stay informed about marketing trends, industry developments, and competitor activities to drive innovation and maintain a competitive edge.

Requirements

• Minimum 5-7 years of experience in B2C marketing roles, with a proven track record in SEO, CRM, and performance marketing.
• Demonstrated success in hands-on execution of marketing strategies, showcasing the ability to manage key marketing initiatives and campaigns directly.
• Experience in leading a team of 5+ members, with demonstrable success in achieving ambitious growth targets.
• Experience in managing marketing budgets over 2 million EUR.
• Bachelor’s degree in Marketing, Business, or related field. MBA or equivalent preferred.
• Proven skills in leading and developing high-performing marketing teams.
• Analytical Thinking & Data-Driven Mindset with a strong ability to analyze complex data and make informed strategic decisions.
• Expert-level knowledge in SEO, CRM, and performance marketing.
• Ability to develop and execute growth strategies while engaging in hands-on execution.
• Excellent verbal and written communication skills, capable of effectively presenting strategies and results.
• A flair for innovation and staying ahead of marketing trends and technologies.
• Strong organizational skills to manage multiple marketing initiatives and campaigns efficiently.
• Bonus Skills: Proficiency in advanced marketing tools such as Braze, Looker, Talon.One, and Digioh, demonstrated through significant growth and customer engagement.

Benefits

• Competitive salary package
• Private Health Insurance Plan
• Vibrant and fresh work environment at the center of Athens
• Flexible work-from-home policy
• The tools you need to successfully perform your daily tasks
• The unique opportunity to join “the next big thing” at the ground level

Interested? If we got you excited and you think you have what it takes to join a young, well-funded, and fast-growing startup, then just hit the "Apply for this job" button!