Staff Product Manager, Growth

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We are seeking an experienced Staff Product Manager to join our growing team. You will partner closely with senior leadership across product, marketing, and sales to create best-in-class experiences that help users discover and derive value from Webflow’s products, especially leveraging generative AI to reduce time to value for Webflow customers. The ideal candidate is excited to dig into data, design and run A/B tests, think holistically about the user lifecycle, and build a culture of growth across the company.

About the role:

• Location: Remote-first (United States; BC ON, Canada)
• Full-time
• Permanent
• Exempt

• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States (all figures cited below in USD and pertain to workers in the United States)
• Zone A: $175,000 - $247,000
• Zone B: $164,000 - $232,000
• Zone C: $154,000 - $231,000
• Canada (All figures cited below in CAD and pertain to workers in ON BC, Canada)
• CAD 212,000 - CAD 299,000
• This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
• Reporting to the Senior Director of Product, Growth

As a Staff Product Manager you will...

• Collaborate with cross-functional partners, including design, engineering, user research, data science, education, and community teams to identify and define features and experiences that drive customer activation and time to value.
• Conduct research and data analysis to understand user needs, pain points, and behaviors.
• Prioritize product backlog and manage roadmap based on strategic priorities, user needs, and market trends.
• Define, track, and analyze key product metrics to inform decision-making and measure success.
• Work with cross-functional partners to refine and advance team processes, rituals, tools, and KPIs.
• Collaborate on go-to-market strategies for product features and updates, working in close collaboration with our product marketing team.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

Requirements:

• Demonstrated success in growth product management, technical product development, and data fluency.

You’ll thrive as a Staff Product Manager, Growth if you:

• Have strong stakeholder management experience leading products that support multiple customer personas.
• Have excellent problem-solving skills, with a creative and analytical mindset.
• Enjoy digging into the data and translating complex models into actionable insights.
• Possess a 'test and learn' mentality and are comfortable working in a fast-paced, dynamic, and evolving environment.
• Can balance big-picture thinking with deep-dive analysis and attention to detail.
• Have excellent leadership skills, with the ability to inspire and motivate a team towards achieving a common goal.
• Are proficient in SQL and use it very frequently/daily to analyze data, generate insights, and make data-driven decisions.
• Have experience with Webflow and other web design and development tools.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.