Proto

Proto is a pioneering innovation, brand, and experience consultancy headquartered in New York City. Founded to bridge the gap between traditionally siloed business disciplines, the company helps organizations achieve outsized growth by integrating innovation strategy, brand development, and customer experience design into cohesive, actionable solutions.

The hallmark of Proto's work is a set of proprietary outputs born from multiple disciplines that don't exist at typical consultancies. Since launching, the company has led the industry in creating and deploying generative and AI-enabled playbooks, tools, and solutions that enable clients to quickly implement strategic growth work while vastly expanding the creativity and decision-making capabilities of internal teams.

Proto's interdisciplinary approach combines thinking and design across multiple disparate disciplines - from innovation to brand to experience - delivering practical, actionable results at speed. Their team of proven innovation leaders brings decades of combined experience and multiple category-leading results, frequently pioneering transformation and innovation outputs that help meaningful organizations adapt and thrive in rapidly changing markets.