Senior Manager- Demand Generation

The Senior Manager – Demand Generation owns the strategy, execution, and performance of integrated demand programs aligned to ecosystem and product priorities. This role is accountable for pipeline generation, investment decisions, and end‑to‑end program delivery across regions, channels, and partners. The ideal candidate brings deep SaaS demand generation expertise, strong cross‑functional leadership, and a data‑driven, AI‑first mindset to consistently deliver against pipeline and revenue goals.

Key Responsibilities

• Develop and own annual Integrated Demand Programs (IDPs), including demand generation strategy, growth opportunities, KPIs, and attribution models aligned to organizational goals
• Own pipeline generation and program lifecycle management—from strategic planning through execution, optimization, and results delivery
• Define and manage program investment and scope, including budget allocation, channel mix, regional and language coverage
• Design and execute multi‑channel campaigns across digital, paid media, social, nurture, field, and partner marketing with consistent messaging throughout the buyer journey
• Partner with Sales, Demand Management, RevOps, Marketing Ops, Product, and Partner teams to close demand gaps and align programs to GTM and launch strategies
• Serve as the primary IDP liaison to leadership, presenting performance, insights, and recommendations for continuous improvement
• Track, analyze, and optimize program performance, identifying underperforming areas and driving corrective actions across lead generation, scoring, routing, and conversion
• Identify opportunities for automation, scalability, and process standardization to improve efficiency and impact

Required Qualifications

• 8+ years of experience in demand generation, digital marketing, or pipeline-focused B2B marketing, ideally in SaaS or technology solutions
• Proven track record of owning and achieving pipeline and revenue contribution goals (marketing‑sourced and influenced)
• Demonstrated experience managing complex, cross‑functional programs with accountability for results
• Deep expertise in demand generation and demand extraction tactics across the full funnel
• Strong stakeholder management skills with the ability to influence senior leaders and build trusted partnerships
• Data‑driven decision maker with experience using analytics to optimize pipeline health and program performance
• Bachelor’s degree in Marketing, Business, or a related field

Preferred Qualifications

• Experience creating demand through marketplaces (e.g., Microsoft ecosystem) and partner‑led motions
• Global B2B marketing experience with exposure to mid‑market buying cycles and engagement models
• Ability to define content and messaging frameworks mapped to personas, buyer stages, and partner/field needs
• AI‑first mindset, leveraging automation and intelligence to guide campaign strategy and performance optimization
• Familiarity with modern RevOps, attribution, and marketing automation platforms
• Master’s degree or MBA
• Equivalent combination of education, training, and relevant professional experience accepted in lieu of a formal degree

Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.

In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.

Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.

*In no case will your pay fall below applicable local minimum wage requirements.