📈 Financial Controller

About the Role

This role is for the person who:

• Wants to help founders of eCommerce brands scale confidently through accurate, reliable financials.

• Enjoys leading, reviewing, and elevating the work of a talented accounting team.

• Thrives in a tech-forward environment where structure, clarity, and continuous improvement matter

About UpCounting

We’re a fully remote, tech-powered firm helping eCommerce and digital-first businesses scale with confidence.

🌎 Our global team works asynchronously, giving everyone time for deep, meaningful focus.

🤖 We leverage automation and smart systems to deliver accuracy, efficiency, and scalability.

🌴 We prioritize respect, collaboration, and work-life balance — sustainable excellence beats burnout every time.

🦾 We trust our people to lead with ownership and care.

We’re not just growing — we’re building intentionally. To do that, we need a Fractional Controller who brings clarity, precision, and leadership to every client file.

What You’ll Be Doing

✅ Full-Cycle Accounting Oversight: Review client reconciliations, financial statements, and month-end close deliverables to ensure accuracy and timeliness.
✅ Team Leadership: Manage, support, and mentor Accounting Managers and Accountants across your client portfolio.
✅ Client Communication & Insight: Help founders interpret their numbers, understand performance drivers, and make informed decisions.
✅ Process & Systems Improvement: Strengthen workflows, documentation, and internal controls while identifying automation opportunities.
✅ Cross-Functional Collaboration: Work closely with Fractional CFOs to ensure alignment between operational accounting and financial strategy.
✅ Scalability & Structure: Build frameworks that improve efficiency and support long-term client growth.

What You Bring

⭐ CPA designation (or equivalent professional credential).
⭐ 5+ years of experience as a Controller or in a similar leadership role.
⭐ Deep understanding of full-cycle accounting and internal controls.
⭐ High proficiency in QuickBooks Online and/or Xero (NetSuite is a bonus).
⭐ Analytical mindset — you see patterns, trends, and risks early.
⭐ Strong process orientation — documentation, structure, and optimization come naturally.
⭐ FP&A or financial modeling skills are an asset.
⭐ Excellent communicator — you explain complex issues with calm clarity.
⭐ A grounded leadership style — you lead with steadiness and elevate those around you.

Perks & Culture

Because great work deserves a great place to do it.

🔥 Fully Remote + Async
During your first six months, you’ll align closely with EST hours for smooth onboarding, then shift to 60% overlap.

🌍 Work from Anywhere
We care about outcomes, not location.

🌴 Paid Time Off
Enjoy PTO, Me Days, Stat Holidays, and our year-end company office closure.

📈 Grow With Us
We promote from within based on performance, reliability, and impact.

📚 Continuous Learning
We support certifications, internal training, and ongoing development.

💡 Fair and Market-Aligned Compensation
Competitive pay matched to your experience and local market conditions.

Your Journey at UpCounting

Your First Week
Meet the People Team and Accounting leadership, explore our async tools, and review sample client files. You’ll learn the UpCounting approach to accuracy, communication, and structure.

Month 1
You’ll begin owning live client files, working with them to align on workflows, supporting reviews, and joining client calls to build context and trust.

In 3 Months
You’ll fully own your client portfolio, providing financial guidance, mentoring your accounting team, and supporting founders with clear, strategic insight. You’ll be the person others rely on for structure, precision, and direction.

Curious About Our Values & Culture?

They’re built around excellence, autonomy, respect, and curiosity.

💙 Learn more on our Careers Page.

How We Hire

Our process is transparent, straightforward, and human:

1️⃣ Apply
2️⃣ Introductory Call: A short conversation with our People Team to align expectations.
3️⃣ Scenario-Based Assessment + Technical Review: A strategic exercise reviewed by our senior finance team.
4️⃣ Final Interview: A culture and alignment conversation with leadership.
5️⃣ Offer: If it’s a mutual fit, we move quickly — great partnerships shouldn’t wait.

💙 No cover letter needed, just tell us what drew you to UpCounting. Every application is reviewed by our People team — we don’t use AI to screen or assess candidates. Thoughtful hiring matters to us.