Truv is revolutionizing the financial industry by providing a unified platform that enables organizations to make confident decisions through seamless access to consumer-permissioned data. Our solutions streamline income and employment verification processes, reduce costs, and enhance operational efficiency for mortgage lenders and other financial institutions. Backed by $30M from top investors like Kleiner Perkins and NYCA, we’re disrupting a $2B legacy market with cutting-edge innovation and a customer-first approach.
About the Job
We are seeking a strategic and results-driven Senior Field Marketing Manager to lead our event-driven marketing initiatives. This role is pivotal in enhancing brand awareness, generating leads, and driving customer engagement through webinars, podcasts, conferences, and onsite events.
Key Responsibilities
- Event Strategy & Execution: Develop and execute comprehensive strategies for webinars, podcasts, conferences, and onsite events that align with Truv's marketing and sales objectives.
- Cross-Functional Collaboration: Work closely with sales, product marketing, and content teams to ensure cohesive messaging and maximize event impact.
- Content Development: Oversee the creation of compelling content for events, including speaker presentations, promotional materials, and post-event follow-ups.
- Vendor & Partner Management: Manage relationships with external vendors, partners, and event organizers to ensure seamless event execution.
- Budget Management: Plan and manage budgets for all field marketing activities, ensuring cost-effective strategies that deliver ROI.
- Performance Analysis: Measure and analyze the effectiveness of events, providing insights and recommendations for continuous improvement.
Qualifications
- Experience: Minimum of 5 years in field marketing or event management, with a proven track record of successful event execution and lead generation.
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
- Skills: Strong project management skills, excellent communication and interpersonal abilities, and proficiency in marketing automation and CRM tools (e.g., Marketo, Salesforce).
- Attributes: Creative thinker with a strategic mindset, capable of managing multiple projects simultaneously in a fast-paced environment.
Great to Have
- Innovative Environment: Be part of a company that's transforming the financial industry with cutting-edge technology.
- Growth Opportunities: Play a pivotal role in shaping the future of Truv's marketing initiatives and overall growth trajectory.
- Collaborative Culture: Work with a team of passionate professionals dedicated to excellence and innovation.
- Competitive Compensation: Receive a comprehensive compensation package, including base salary, performance bonuses, and equity options.
Benefits
- Fully remote
- Competitive salary and equity package
- Health, dental, and vision insurance
- 401(k)
- Flexible time off
- Work with cutting-edge technology and innovative customers
- Opportunity to shape the future of financial data access