TruePay

TruePay aims to redefine the credit card processing industry by establishing a new standard centered on integrity. Led by CEO Jon Wilson and COO Shane Spears, the company operates on the 'handshake principle,' offering month-to-month agreements and a commitment to never increase prices for their merchants. This approach underscores their dedication to transparency and building long-term, trust-based relationships with their clients. TruePay distinguishes itself by providing white-glove customer service, which includes a direct text line for merchants to ensure seamless and readily available support. This level of personalized service is a cornerstone of their business model, moving beyond the often impersonal nature of traditional payment processing.

The company's core principle is to conduct business with unwavering integrity and fairness, reflected in their upfront and honest pricing. A key feature of their offering is the 'Rate Lock Guarantee,' which assures merchants that their rates will remain unchanged, providing financial predictability. TruePay also offers flexibility through no-contract alternatives and month-to-month billing, catering to diverse processing requirements. Furthermore, their 'Lifetime TrueCare Coverage' ensures that dependable and compliant equipment is always available to their clients. TruePay positions itself not merely as a payments company but as a partner dedicated to honesty, reliability, and enduring value. They emphasize exceptional customer service with a US-based team of service agents available 24/7, contrasting with the call center experiences often found in the industry. Their solutions include a Dual Pricing Program, designed to replace credit card processing fees with a low monthly rate, and a Membership Advantage program offering premium pricing and lifelong coverage.