TrueNorth

We come from a family of truck drivers. When my grandparents started trucking in the 80s, they had two options: work for a big fleet that scheduled their loads and offered steady (but paltry) pay, or go out on their own and haggle for every load they could find. They conducted their business by phone and by mail. They’d only recently heard about the newfangled “fax machine”. They filed their fuel taxes by hand each quarter. They balanced their books in a giant ledger.

40 years later, little has changed. My cousin Tom has the same two options: work for a fleet and have zero control over his pay and schedule, or operate independently and struggle with inefficiency. He still operates primarily on phone calls and mail. Most tools in the industry are clunky at best, predatory at worst.

We’re changing that.

My cofounder Sanjaya and I started TrueNorth because we saw a hole in the industry: there are trucking companies, and there are tech companies, but there aren’t tech companies with trucking roots. We have an unfair advantage. We grew up with truckers, we know what they need, and we can build it. We’re building the tools that Tom — and hundreds of thousands of other independent truckers — deserve to run their business.

Our mission: profits to truckers. Interested? Join us.