Tock was founded in 2014 but the idea originated years before out of a simple frustration. Nick Kokonas and Chef Grant Achatz opened Alinea to international fanfare in 2005 - now a perennial Michelin three star and widely considered one of the best restaurants in the world. For years they were spending $140,000 a year on staff dedicated to managing reservations and losing an average of $260,000 a year on cancellations. Convinced there had to be a better way, Nick started work on a crude ticketing system. The homemade platform was a success. Soon after Nick founded Tock with Brian Fitzpatrick, founder of Google's Chicago engineering office, to turn this simple idea into a robust product complete with all the tools a restaurant needs to succeed.
We are an extremely passionate group dedicated to changing the world of restaurants. Maybe that sounds crazy but we've amassed a team capable of making it happen.
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